Client pacing reports under your own brand, sent on a schedule

Pacing Console at a glance

What it is

Ad spend control for B2B from PlanConversion: keeps every ad dollar on plan and shows what it turned into, with hourly budget pacing for every campaign, month-end forecasts, the daily budget that lands the month, and spend tied to leads, pipeline and revenue in the CRM

Built by

B2B paid media practitioners: PlanConversion runs paid media budgets for enterprise B2B clients

Pillars

Control: hourly pace and email alerts on every plan, Autopilot and Slack or Microsoft Teams alerts on Pro, approvals and guardrails on Enterprise. Clarity: month-end forecast with ranges, month-end accrual for finance, white-label reports and scheduled emails, on Pro. Proof: cost per lead and opportunity by campaign from the CRM on Pro (by ad group and keyword with Google Ads connected by sign-in and HubSpot), pipeline and revenue on Enterprise

Platforms

Google Ads, Microsoft Ads and LinkedIn Ads

CRM

HubSpot, Salesforce, Pipedrive, or any CRM by CSV or API: lifecycle stage counts by campaign (Pro)

Autopilot

Pro and Enterprise: automatic pacing that sets the daily budget of Google Ads and Microsoft Ads campaigns within your floor, cap and maximum change per run, in suggest-only or apply mode; it never pauses a campaign

Google Ads breakdowns

With Google Ads connected by sign-in: spend by ad group, keyword, search term, location and device, with impression share lost to budget or rank, plus HubSpot leads and opportunities by ad group and keyword (Pro) and pipeline and won revenue (Enterprise)

Budgets and reports

Bulk budgets and Google Ads budget labels on every plan; white-label report links, scheduled report emails, a month-end accrual for finance and Slack or Microsoft Teams alerts on Pro and Enterprise; CSV and Google Sheets export on every table

Documentation

https://pacing.planconversion.com/docs

Pipeline and revenue

Enterprise: opportunities, pipeline value, average deal size, won revenue, customers, win rate, pipeline-to-spend, ROAS and CAC for every campaign, credited to the campaign that first brought in the contact

1 month free

First month free at any spend, for up to 3 users. Then Pro, or the workspace pauses with its data kept

Pro

$49 USD per workspace a month, or $490 USD a year (12 months for the price of 10); 10 users included, then $5 USD per extra user

Enterprise

$1,500 USD a month, billed annually, 10 users included, then $20 USD per extra user a month

With Link Console

Pro: add Link Console for $39 USD a month, so both products are $88 USD per workspace a month ($880 USD a year); Enterprise adds Link Console for $199 USD a month for all users. One account for both products: the same login, team and billing

Start and sign-in

First month free, no credit card; Google or Microsoft sign-in

Features and pricing: Pacing Console