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Founder and Director of Revenue Growth Strategy
Leads strategy on every engagement. Former enterprise marketing leader at Coveo, Assent and Nakisa with 20+ years in B2B demand generation.
LinkedInThe people behind your pipeline
In short
PlanConversion is a founder-led team of senior specialists in Montreal. Hojabr Sattari leads strategy on every engagement, with dedicated people for paid media, marketing operations, GEO and SEO, web development, design and client success.
Last updated
Senior Manager, Digital Performance
Twenty years of paid search and SEO growth for major Canadian brands in finance, retail and telecom, including value-based bidding at enterprise scale.
Senior Web Developer and AI Solutions Architect
Builds the sites, tracking and AI workflows behind client programs, from headless architecture to Claude implementations.
Paid Media Specialist and Account Manager
Runs day-to-day paid media and client communication: budgets, audiences, weekly optimization and reporting.
Director of Marketing Operations and Automation
Owns marketing operations: CRM structure, lifecycle stages, routing, scoring and the attribution that connects spend to pipeline.
GEO, SEO and Inbound Marketing Manager
Leads GEO and SEO: answer engine audits, answer-ready content, structured data and share-of-answer tracking.
Senior Manager, SEO, GEO and AEO
Wins back high-intent rankings from competitors and makes enterprise brands visible in AI answers. Runs the GEO methodology behind enterprise programs such as ABB’s.
Webinar and Event Programs Lead
A senior enterprise SaaS demand generation leader who has owned and scaled global webinar and event programs, aligned to go-to-market priorities and optimized with Salesforce and Tableau insights.
Senior Graphic Designer and UX/UI Designer
Designs landing pages, ad creative and site experiences built around conversion and clear proof.
Customer Success Manager
Keeps programs on schedule: onboarding, weekly reviews, deliverable tracking and making sure every client gets what was promised.
Senior Web Developer
Builds and maintains fast, indexable pages, components and CMS integrations for client sites.
Track record
Track record, person by person
Founder and Director of Revenue Growth Strategy
Hojabr Sattari
20+ years building enterprise demand engines tied to pipeline
$120M+
PlanConversion total: enterprise pipeline influenced across engagements
18,000+
PlanConversion total: qualified enterprise leads delivered to sales teams
92%
PlanConversion total: clients who expand scope after the first 90 days
Senior Manager, Digital Performance
Kyumars Dadelahi
20 years of paid search growth for major Canadian brands
+121%
Scotiabank: online bank account openings vs annual targets, year over year
+205%
Desjardins: online quotes year over year across Ontario
$164M
Metro: Q1 ad revenue after value-based bidding across 12 banners
Senior Web Developer and AI Solutions Architect
Ali Boukerroui
Websites and AI systems that turn traffic into revenue
5% to 20%
Form conversion rate after a conversion-focused rebuild
Paid Media Specialist and Account Manager
Ezgi Konya
LinkedIn programs judged by pipeline quality, not clicks
9 in 10
Leads met the client quality standard, verified in the CRM (data analytics software client)
51%
Lower cost per lead in three months, with volume holding steady (same client)
0.77%
LinkedIn click-through rate, above the top of LinkedIn’s own forecast range
Senior Manager, SEO, GEO and AEO
Alex
Won back product-page rankings from competitors for a B2B SaaS manufacturer
~50%
Average organic traffic gain on optimized solution pages
Up to 90%
Organic growth on the strongest pages
Webinar and Event Programs Lead
Becky Woodford
Virtual and in-person programs that turn engagement into pipeline
$23M+
Pipeline impact across enterprise SaaS demand programs
$11M
Annual pipeline from one global virtual and experiential program
Named brands reflect results individual team members delivered, including in previous roles.
How we staff
What working with this team looks like
Senior people do the work
The specialists you meet on the first call are the ones running your program.
One team, one number
Paid, ABM, ops, web and GEO report into one pipeline view, so nobody optimizes in isolation.
Weekly, not quarterly
Every client gets a weekly review: what moved, what we changed and what we will test next.
FAQ
Team questions
Who will work on our account?
Senior specialists, not juniors: Hojabr sets strategy and owns measurement, with paid media, digital performance, marketing ops, web, design, SEO and GEO, and events leads assigned to your program.
Is the team in-house?
Yes. The team works together from Montreal and remotely as one unit, sharing one view of pipeline for every client.
What experience does the team bring?
Client programs for brands including ABB, KNIME and Nakisa, in-house enterprise marketing leadership at Coveo, Assent and Nakisa, plus earlier work across Canadian finance, retail and telecom and global enterprise SaaS demand programs.