Get a proposalThe target list is too large
Sales cannot follow up with every account on a long list. The first step is choosing the accounts that matter now.
Account-based marketing
ABM campaigns for sales-approved target accounts.
We help B2B teams choose target accounts, build campaigns, support sales follow-up, and report meetings, opportunities, and revenue.
What breaks
ABM breaks when the account plan is unclear
Most weak ABM programs start with too many accounts, general messages, and late sales follow-up.
The message is too general
A named account still needs a clear reason to respond. The page, ad, and follow-up need to match the company and role.
Sales follow-up starts too late
Reps need to know who engaged, what they saw, and what to do next before the campaign creates activity.
Inside the program
What the program includes
The account list, campaign assets, sales follow-up, and reporting are planned together.
Target accounts
Choose accounts from ICP, closed-won data, intent, fit, sales priority, and deal size.
- Account tiers
- Buying roles
- Fit and intent signals
- Sales-approved list
Campaigns
Build the ads, pages, content, and email support around the same account plan.
- LinkedIn and programmatic
- Account pages
- Messages by role
- Retargeting and nurture
Sales follow-up
Give sales the account notes, talking points, and follow-up steps before launch.
- Rep talking points
- CRM alerts
- Follow-up steps
- Deal support
Reporting
Track account engagement, meetings, opportunities, and revenue by campaign.
- Account reporting
- CRM source fields
- Meetings and pipeline
- Weekly review
Process
How the work gets done
The account list, campaign, sales follow-up, and reporting are set before launch.
01
Choose accounts
Define the target list, account tiers, buying roles, exclusions, ownership, and success criteria.
02
Build the campaign
Write the message, landing page, paid media plan, sales follow-up, and CRM tracking around the account tier.
03
Launch with sales
Run campaigns with rep context, alerts, meeting follow-up, and weekly account review.
04
Review results
Review engagement, meetings, opportunities, and revenue by account and segment.
Account stage
What changes by account stage
Cold accounts, engaged accounts, open opportunities, and customers need different messages and follow-up.
01: Cold
Target
Introduce the problem and build account-level awareness.
02: Engaged
In market
Show proof, explain the offer, and retarget known roles.
03: Active
Opportunity
Support sales with role-specific proof and buying-group coverage.
04: Customer
Expansion
Use account signals to find expansion and cross-sell opportunities.
ABM options
Choose the right ABM scope
Some teams need one strategic account. Some need a segment, a pilot, or a first ABM setup.
1:Few Campaigns
Segmented ABM campaigns for groups of accounts with the same pain, market, or buying trigger.
View service1:1 Campaigns
Named-account campaigns for strategic deals that need account-specific messaging and sales alignment.
View servicePilot Campaigns
A controlled ABM pilot for teams that need proof before committing to a full program.
View serviceNew to ABM
ABM setup for teams starting from scratch: account selection, plays, CRM tracking, and sales handoff.
View serviceTeam alignment
Who owns what
Marketing, sales, and RevOps need clear roles before the campaign goes live.
Marketing
Owns the message, channels, pages, and campaign plan.
- Paid media
- Content
- Landing pages
Sales
Owns account follow-up, meetings, and deal notes.
- Follow-up plays
- Account notes
- Meeting handoff
RevOps
Owns source fields, routing, lifecycle stages, CRM reporting, and attribution.
- CRM fields
- Routing
- Reporting
Leadership
Gets a clear view of target accounts, meetings, opportunities, and pipeline.
- Account status
- Pipeline review
- Budget decisions
Fit
When ABM is a fit
ABM is useful when the deal size and sales cycle support account-level work.
- The deal size supports account-level work
- Sales agrees on the target account list
- There is a clear ICP and a defined sales motion
- Marketing can support paid media, content, pages, and follow-up
- Leadership wants account and pipeline reporting
First 12 weeks
Plan first, then launch with sales
The first month sets the account list and campaign. The second month launches. The third month reviews meetings, opportunities, and pipeline.
Weeks 1-4
Plan
- ICP and account list review
- Tiering and exclusions
- Buying-group roles mapped
- Campaign plan approved
Weeks 5-8
Launch
- Pages, ads, and sales plays built
- CRM tracking and alerts checked
- Campaigns launched by tier
- Sales follow-up started
Weeks 9-12
Review
- Account status reviewed
- Meetings and opportunities checked
- Budget moved by response
- Next account plan built
Review
Review your target account list
Send the account list and current campaign context. We review fit, tiers, sales coverage, tracking, and the first campaigns to build.
What you get
- Weak-fit accounts to remove
- Account tiers and buying roles to prioritize
- The first campaign plays to build
Get a proposal
Tell us what needs to change.
Answer a few direct questions. We will reply with a practical scope, priorities, and next step.