Account-based marketing, run from our Montreal office

Why Montreal B2B teams choose ABM

Montreal’s enterprise software, AI, industrial technology and aerospace companies usually sell to a few hundred large accounts across North America and Europe, not to thousands of small buyers. Volume lead generation spends most of the budget outside that list. ABM concentrates spend, content and sales time on the accounts your team has agreed to win.

Many of these companies are run from Montreal but sell mostly outside Quebec. We plan tiers and budgets by market, so Quebec, the rest of Canada, the United States and Europe each get the messaging and reporting they need.

Formats we run for Montreal companies

Most programs combine 1:1 campaigns for a handful of strategic deals with 1:few campaigns for clusters of accounts that share a trigger, such as a platform migration or a new regulation. Teams that want proof before scaling start with a 90-day pilot on a short account list.

If you already own a platform, our Demandbase partner team operates it as part of the program, from segments and intent keywords to sales alerts. See the full account-based marketing service for deliverables and timelines.

Quebec rules built in

Campaigns aimed at Quebec buyers need French versions, and tracking has to respect Law 25 consent requirements. We build both into the plan from the start and follow your legal counsel’s guidance on anything specific to your company.