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Account-based marketing
Campaigns for sales-approved target accounts, by tier and buying role.
A Canadian demand generation agency for enterprise B2B
In short
PlanConversion is a Canadian demand and revenue generation agency based in Montreal. We help enterprise B2B companies across Canada build pipeline in Canada and the United States with ABM, Demandbase and 6sense, paid media, RevOps, CRO, generative engine optimization and AI adoption, while respecting Canadian rules such as CASL for email and Quebec’s Law 25 for personal information.
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Clients
Why teams choose us
What you get
Canada and the US in one plan
Most Canadian enterprise teams need pipeline south of the border. Account lists, budgets and reporting are split by market from day one.
Compliance-aware programs
Email programs follow CASL consent rules, and tracking follows Law 25 in Quebec and PIPEDA elsewhere. We are not lawyers; we build to your counsel’s guidance.
Bilingual when it matters
Campaigns, pages and documents in English and French for national programs.
Published pricing
Paid media from $2,550 per month, Demandbase programs from $25K per month, month to month.
Sectors
Who we work with here
- Industrial technology and manufacturing
- Enterprise SaaS
- Data and analytics software
- Financial and professional services
What makes Canadian B2B demand generation different
The Canadian market is smaller than the US, so account lists are shorter and every tier 1 account matters more. Many teams also sell into the US from Canada, which means two sets of benchmarks, currencies and sales territories.
Programs that work here focus on fewer accounts, tight sales follow-up and reporting that shows Canadian and US pipeline separately.
Programs
What we run
Demandbase programs
We operate Demandbase end to end so account activity turns into pipeline.
Paid media
LinkedIn, Google, Microsoft, programmatic and intent platforms managed against pipeline.
RevOps and marketing operations
CRM, attribution, routing and dashboards your sales and finance teams trust.
Conversion rate optimization
Landing page, form and demo-flow tests that produce more qualified conversations.
Generative engine optimization
Get cited and recommended accurately by ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
Claude implementation
Claude connected to your product knowledge, brand rules and approved proof.
AI adoption and process optimization
Map how marketing and revenue work gets done, then automate it with AI agents and governed workflows.
Website development
Service, campaign and lead-gen pages built for conversion, tracking and AI search.
Audit, market research and competitive strategy
Audit what you have, map your market and competitors, and leave with a plan that is hard to copy.
FAQ
Canada
Is PlanConversion a Canadian company?
Yes. PlanConversion is based at 8255 Ave. Mountain Sights, Office 503, Montreal, Quebec.
Do your programs follow CASL?
Email programs are designed around CASL requirements for consent, identification and unsubscribe. Your legal team should confirm the consent basis for your lists.
Do you help Canadian companies sell into the United States?
Yes. Most of our Canadian clients target US accounts, and we split budgets and reporting by market.
