Senior Manager, SEO, GEO and AEO
Wins back high-intent rankings from competitors and makes enterprise brands visible in AI answers. Runs the GEO methodology behind enterprise programs such as ABB’s.
B2B SEO that brings buyers, and reports on pipeline
In short
PlanConversion is a B2B SEO agency. We fix the technical foundation, build pages for the questions buyers ask before they talk to sales, earn authority from sources your market trusts, and report organic results as pipeline and revenue in your CRM.
SEO runs alongside generative engine optimization, so the same pages win in Google and in AI answers.
Measured by: Organic pipeline and revenue, from the CRM
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
- Official Demandbase partner
- 6sense implemented for 5+ large enterprises
- Enterprise clients include ABB, KNIME and Nakisa
- A senior strategist replies within one business day
The problem
What usually goes wrong
Traffic without buyers
Blog visits grow while demo requests stay flat, because the content answers student and practitioner questions instead of buyer ones.
Money pages do not rank
Service, product and comparison pages sit on page three while third-party lists and competitors take the clicks.
No link from SEO to revenue
Reports stop at rankings and sessions, so SEO is the first budget cut when the quarter gets tight.
Our approach
How we run it
Every step is reviewed with your team, and every result is reported from your CRM.
Audit what decides rankings
Crawl, indexing, speed, internal links, structured data and the page types competitors win with.
Map buyer intent
Group queries by buying stage and match each cluster to one page, so pages stop competing with each other.
Build and improve pages
Service, solution, comparison, location and guide pages written with direct answers, proof and clear next steps.
Earn authority
Directory profiles, partner pages, expert commentary and research that real buyers and AI assistants cite.
Report on pipeline
Connect organic sessions to forms, meetings and opportunities in HubSpot or Salesforce, reviewed monthly.
Timeline
Month 1: audit and plan
Technical fixes, intent map and page priorities agreed with you.
Months 2 to 3: build
Money pages, fixes shipped, authority work started, tracking connected to the CRM.
Months 4 to 6: compound
Refresh pages close to page one, extend clusters with demand and report on organic pipeline.
Deliverables
What you get
Technical SEO
Indexing, site architecture, internal linking, schema, hreflang for multilingual sites and Core Web Vitals.
Buyer-intent content plan
Query clusters by stage, page assignments and a publishing calendar tied to your services and ICP.
Page builds and refreshes
New money pages and updates to pages that already rank close to the top.
Authority program
Profiles, partner and expert placements, and outreach drafts your team can approve.
Pipeline reporting
A monthly view of organic leads, meetings, opportunities and revenue, with what to do next.
A good fit when you have
- B2B companies with a defined ICP and a sales team
- Enterprise teams and growth-stage companies ready to invest for six months or more
- Multilingual sites in Canada, the US and Europe
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Babak VarjavandiCEOManaged Hojabr directlyI am delighted to recommend Hojabr, who I worked with when he was our Sr. Manager of Marketing. Because of him we had a remarkable increase in our web presence, thanks to his expertise in digital marketing. As the CEO, I’ve closely observed Hojabr’s positive impact on our team. He encourages creativity and innovation, making him not only a great leader but also a catalyst for our success.
Kathy PatersonMarketing Consultant, Digital Project LeadershipPartner to Hojabr’s team, Hojabr was the clientHojabr is the kind of leader who gets things done, and done well. During my time supporting the marketing team, I saw firsthand how he transformed the web and digital experience into a true growth engine.
He led a major overhaul of the company’s digital strategy, aligning teams, driving agency performance, and pushing initiatives forward with speed and clarity. He knows how to cut through the noise, challenge the status quo, and deliver real progress.
I’d welcome the opportunity to work with him again anytime.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
Your team
Who runs your B2B SEO program
GEO and SEO Expert and Senior CRO Manager
Combines search visibility and conversion work: GEO and SEO to earn qualified traffic, and CRO testing to turn that traffic into demos and pipeline.
GEO, SEO and Inbound Marketing Manager
Leads GEO and SEO: answer engine audits, answer-ready content, structured data and share-of-answer tracking.
Founder and Director of Revenue Growth Strategy
Leads strategy on every engagement. Former enterprise marketing leader at Coveo, Assent and Nakisa with 20+ years in B2B demand generation.
LinkedInFAQ
B2B SEO: common questions
Related services
How is B2B SEO different from regular SEO?
B2B buyers search less, compare more and involve several people. B2B SEO focuses on the few hundred queries buyers actually use, builds pages that help a buying group decide, and measures success as meetings and pipeline, not visits.
How long does B2B SEO take to work?
Technical fixes and improvements to pages that already rank can move within weeks. New pages for competitive buyer queries usually take three to six months. We show leading indicators monthly so you can see progress before revenue follows.
Do you do SEO and GEO together?
Yes. Google and AI assistants reward the same things: clear answers, proof, structured pages and consistent third-party sources. We plan them as one program so each page is built for both.
Do you work with smaller companies?
Yes, when there is a real budget and a growth plan. We bring the same enterprise-grade process to growth-stage companies, sized to what they need first.
Which markets do you cover?
Canada, the United States and Europe, in English, French and Italian. The team works from Montreal.
Before you commit
See how we think before any contract.
Book the pipeline plan, run the numbers yourself, or read how we worked with a named enterprise client. No contract, no sales script.
30 minutes
Get your pipeline plan
A working session with a senior strategist on the gap between your pipeline target and today, and the programs that close it first. No account access needed.
Get the plan Self-serveRun your numbers first
Free calculators for the pipeline gap, CAC payback and Google Ads budget. The headline answer needs no form.
Open the tools ProofRead the KNIME case study
How a named enterprise software client moved paid media from lead volume to CRM-verified lead quality, and the method behind it.
Read the case