Request a callAccount-specific campaigns for strategic deals
A 1:1 ABM campaign treats a single strategic account as a market of one. PlanConversion maps the buying committee, builds an account page, ads, email support and rep talking points for that account, and tracks engagement, meetings and deal-stage movement.
Built for: Strategic accounts where deal size, timing or strategic value justifies dedicated work.
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Is this the right program?
A good fit when
- A named strategic account where one deal changes your year
- An account executive who will co-own the plan and meet weekly
- Access to the account’s history in your CRM
Not the right fit when
- You want to reach dozens of accounts at once (1:few fits better)
- There is no owner on the sales side for the account
What the first 90 days look like
- Week 1Account plan
Buying-committee map, open opportunities, blockers and the proof each role needs.
- Weeks 2 to 3Assets
Account page, role-targeted ads, email support and rep talking points.
- Weeks 4 to 12Run with sales
Weekly account review: who engaged, which meetings happened, what moved in the deal.
- Each quarterDecide
Continue, expand to adjacent business units, or stop based on deal movement.
What it costs
ABM programs are scoped after a short diagnostic, based on account count, tiers and channels.
- Number of target accounts and tiers
- Channels and media budget
- CRM and platform work needed before launch
What you get
- Buying-committee map
- Account-specific landing page
- Role-targeted ads
- Email and rep talking points
- Deal movement report
How success is measured
1:1 ABM campaigns: common questions
More ABM programs
What deal size justifies 1:1 ABM?
Typically strategic enterprise deals where the contract value is many times the cost of the dedicated assets and media.
How does 1:1 ABM work with sales?
The account executive co-owns the plan. Marketing builds the assets and signals; sales runs the conversations, and both review the account weekly.
How many accounts can run 1:1 at the same time?
Usually 1 to 5, depending on sales capacity. Each needs an engaged account executive; more accounts than reps can handle turns 1:1 into slow 1:few.
What do you need from our sales team?
Thirty minutes a week per account, access to the opportunity in the CRM and honest notes on what the buying committee is saying.
