Question 1

Why month-to-month?

Accepted Answer

Because the deliverable is weekly, not annual. Senior staffing, including Hojabr Sattari's direct involvement, is the same whether you are on month 2 or month 24. The prepay discounts exist for clients who want a discount in exchange for commitment, not because we use them as a quality gate.

Question 2

Do you offer a free ad-account audit?

Accepted Answer

Yes. The 30-minute strategy call is exactly that. We look at your current paid setup, your attribution model, and your conversion path, then tell you the two or three highest-leverage gaps. No deck, no pitch. If we are a fit, we talk about scope. If not, you keep the audit notes.

Question 3

How does HubSpot attribution work in your model?

Accepted Answer

Most B2B SaaS teams already have HubSpot attribution, and most have the same three gaps: paid-platform UTMs that break, no account-level attribution for ABM, and revenue contribution that stops at MQL instead of closed-won. We fix all three. Demandbase and 6sense intent maps into HubSpot at the account level. Revenue is tracked first-touch to closed-won through HubSpot or Salesforce. Platform UTMs are rebuilt and audited weekly. GA4 and GTM are rebuilt alongside, with your IT team involved where needed.

Question 4

What's included in the monthly ad spend band, and what's not?

Accepted Answer

The band refers to your total monthly ad spend on the platforms we manage: Google, LinkedIn, Microsoft, YouTube, Demandbase, and 6sense. The retainer is our management fee. You pay the platforms directly. The band is a pricing tier, not a hard cap. If you exceed the band mid-month, we do not stop campaigns. We re-band you at the next renewal.

Question 5

When should we choose Single-Program vs Integrated Demand Engine?

Accepted Answer

Choose Single-Program Engagement if you are running one revenue program at a time and have the others covered in-house. Choose Integrated Demand Engine if you want PlanConversion to operate ABM, paid media, ops, and CRO as one connected system. Many clients start with Single-Program to prove fit on one channel, then upgrade once the audit and attribution are in place.

Question 6

What landing-page tooling do you build on?

Accepted Answer

Default is Unbounce because native split-testing lets us run CRO cycles weekly without engineering tickets. We can also build directly on your existing CMS, including HubSpot, Webflow, and WordPress. Same pricing, no markup.

Question 7

Can we see examples of your work?

Accepted Answer

Yes. The Case Studies page has the ABB breakdown, including 42% pipeline lift and a 6-month rebuild, plus Coveo work. We have also supported KNIME, Nakisa, and Assent in enterprise environments. For paid-media creative, we share campaign-level samples on the strategy call under NDA where client agreements require.

Question 8

How fast do you launch?

Accepted Answer

Single-Program campaigns go live within 2 weeks of engagement start. Integrated Demand Engine is live within 4 weeks: weeks 1-2 for audit and roadmap, weeks 3-4 for build and launch. Enterprise timelines are set on the scoping call, usually 6-8 weeks from contract to launch when multi-region or compliance work is involved.

Question 9

When do we see results?

Accepted Answer

First measurable changes, such as CAC reduction, conversion rate improvements, and pipeline velocity shifts, usually appear within the first 30 days. First qualified pipeline opportunities from new programs usually appear in 60-90 days. Predictable revenue growth usually appears by month 3. Your timeline depends on sales-cycle length and starting point.

Question 10

Who actually does the work?

Accepted Answer

Senior people. Hojabr Sattari leads strategy on every engagement and attends the weekly review. On Integrated Demand Engine, you also get a dedicated PM and channel specialists for ABM, paid media, ops, and CRO. On Enterprise, the team scales by region and scope. No outsourced execution, no offshore teams, no junior account managers running the day-to-day.

Question 11

Why not just hire in-house?

Accepted Answer

If you can hire a senior demand-gen lead, a paid-media specialist, a marketing-ops engineer, and a CRO specialist in the next 90 days, in-house may be the right answer. Most teams cannot. Integrated Demand Engine gives you that team shape at roughly the all-in cost of one senior hire. The fit is right when the work is specialist and bursty, not when you need a permanent VP of Marketing.

Question 12

Ad spend through you or direct to platforms?

Accepted Answer

Direct. You hold your own ad accounts and pay Google, LinkedIn, and Microsoft directly. We get admin access. This keeps your data, your spend, and your platform relationships yours. It also removes any incentive for us to push spend up to grow our own revenue.

Pricing for the revenue engine you're building.

What's included

Single-Program Engagement

Integrated Demand Engine

Integrated Demand Engine - What's Included

Custom engagement for teams running $100k+ in monthly ad spend.

Let's talk.

Website building

Website building packages - coming soon

Pricing questions, answered plainly.

30 minutes to see what's leaking pipeline this quarter.