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Paid media
LinkedIn, Google, Microsoft, programmatic and intent platforms managed against pipeline.
Demand generation for data and analytics software
In short
PlanConversion helps data and analytics software companies turn community and free-tier adoption into enterprise pipeline. Programs combine paid media for technical audiences, account signals from product usage, ABM for expansion accounts and GEO for the comparison questions data teams ask AI assistants.
Last updated
Clients
Who we reach
The buying committee
Programs are built around every role that influences the decision, not just the person who fills in a form.
- Data scientists and analysts
- Heads of data and analytics
- IT and platform owners
- Business sponsors
The challenge
What makes demand generation hard here
Users are not buyers
Practitioners adopt the product, but budget sits with data leaders and IT.
Usage signals are disconnected
Product and community data rarely reach the CRM at account level.
AI shortlists decide early
Data teams ask AI assistants for tool comparisons before visiting vendor sites.
Plays
What we run
Practitioner to buyer paths
Campaigns that move individual users toward team and enterprise conversations.
Usage-led ABM
Account tiers that combine fit, intent and product usage.
Technical paid media
Search and LinkedIn built for data roles, measured on enterprise pipeline.
Comparison GEO
Answer-ready pages for "best tool for" and "X vs Y" questions.
Services
Most-used programs in this industry
Account-based marketing
Campaigns for sales-approved target accounts, by tier and buying role.
Generative engine optimization
Get cited and recommended accurately by ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
Conversion rate optimization
Landing page, form and demo-flow tests that produce more qualified conversations.
FAQ
Common questions
How do you connect free users to enterprise pipeline?
By rolling product and community activity up to accounts in the CRM, then triggering ABM and sales plays when usage and fit cross agreed thresholds.
