DemandBase Strategic Partner
We rebuild account lists, platform setup, campaigns, sales plays, and reporting so DemandBase activity turns into pipeline your team can inspect.
What we fix
Most stalled ABM programs have the same issues: bad account selection, loose campaign rules, unclear sales action, and reporting that stops at activity.
Audit setup, integrations, routing, data quality, tracking, and reporting. Fix the parts that stop DemandBase from being usable.
View serviceRebuild account tiers from ICP, closed-won data, intent, fit, and sales priority. Cut accounts nobody will work.
View serviceLaunch account-based advertising, LinkedIn, content syndication, retargeting, and sales plays by tier and buying stage.
View serviceDefine signal thresholds, follow-up plays, ownership, and weekly review points so sales knows what to do next.
View serviceTie account engagement, meetings, opportunities, and revenue back to campaigns without hiding behind activity metrics.
View serviceRun the diagnostic, rebuild, launch, optimization, documentation, and handoff as one focused program.
Process
The work starts with proof. We inspect the program, rebuild the operating model, launch controlled campaigns, and hand off a documented system.
Phase 1
Weeks 1-2
Review account lists, platform setup, CRM integration, campaign history, tracking, reporting, and sales follow-up.
Phase 2
Weeks 3-5
Refine ICP, account tiers, segments, messaging, campaign rules, reporting fields, and the measurement model.
Phase 3
Weeks 6-10
Build audiences, journeys, ads, pages, tracking, sales alerts, and weekly reporting. Launch with QA.
Phase 4
Weeks 11-13+
Review performance, cut waste, document the operating model, train the team, and build the next 90-day plan.
No mystery metrics
Sales action included
Documentation at handoff
Pricing
The tier depends on account-list size, integration complexity, campaign scope, and how much rebuilding is needed. The diagnostic call sizes the work.
$25K/mo
Focused rebuild, 3-month minimum
$40K/mo
Most common, 3-6 months
$60K/mo
Complex environments, 3-6 months
Proof
DemandBase work has to show which accounts moved, which campaigns helped, and where sales should focus next.
Track which target accounts engage by segment, tier, channel, and buying stage.
Connect intent and engagement signals to clear sales plays and follow-up ownership.
Report meetings, opportunities, pipeline, and revenue against the account program.
DemandBase service pages
Each page explains one part of the DemandBase rebuild. The diagnostic decides which workstream comes first.
If scoring, intent topics, segments, and CRM fields are wrong, every campaign and sales alert starts from weak data.
A weak account list wastes media, sales time, personalization, and reporting.
DemandBase spend needs separate messages and offers by account tier, buying role, and buying stage.
Intent data has no value if nobody knows who should act, when, and with what message.
Engagement metrics need to connect to meetings, opportunities, pipeline, revenue, and account stage movement.
Answer a few direct questions. We will reply with a practical scope, priorities, and next step.
Questions
The answers depend on your account list, integrations, campaign history, and sales follow-up.
A CSM supports the platform. We operate the program. We rebuild lists, launch campaigns, fix reporting, and work with sales until the program is usable.
You get a diagnostic in the first two weeks. Strategy and architecture are rebuilt by week five. Controlled campaigns usually go live by week ten.
No. Start with a 3-month pilot. Months 4-6 depend on results, team capacity, and how much of the program still needs rebuilding.
DemandBase is the focus of this offer. The same ABM work can apply to other tools, but this page is for teams that need DemandBase fixed or scaled.
Get a proposal