Request a callDemandbase and 6sense in Montreal: what to look for in an implementation partner
A good Demandbase or 6sense implementation partner in Montreal should have implemented the platform for large enterprises, connect it cleanly to your CRM and ad platforms, build account lists with your sales team, support English and French programs and report on pipeline so the renewal decision rests on evidence.
Key takeaways
- The platform is only as useful as the data, lists and plays behind it.
- Ask for implementation experience, not only usage experience.
- Plan the renewal conversation before you sign, with the metrics you will judge it on.
Why implementation decides the outcome
Many enterprise teams buy an ABM platform and then under-use it. The usual causes are unclear account lists, poor CRM data, no agreed plays and reporting nobody trusts. The software is rarely the problem.
What a partner should bring
- Hands-on implementation for large enterprises, including integrations with Salesforce or HubSpot.
- A method for building and tiering account lists with sales.
- Ad, web and email plays that use the intent and engagement data.
- Reporting that shows account engagement, meetings and pipeline.
- Support in English and French for Quebec accounts.
Questions to ask
- Which platforms have you implemented, and for what size of company?
- How do you connect the platform to our CRM and ad accounts?
- How do you build the first account list with sales?
- What will we see in the first 30, 60 and 90 days?
- How will we decide at renewal if the platform paid off?
Before a renewal
Run a health check on adoption, data quality, plays and pipeline influence. Decide to renew, resize or move on from evidence, not from the account manager call. Our Demandbase health check is built for exactly that moment.
Frequently asked questions
Is PlanConversion a Demandbase partner?
Yes. We are a Demandbase partner based in Montreal and we have implemented 6sense for large enterprises.
Do I need a partner or can my team implement it?
Strong in-house teams can. A partner helps when you lack time or experience, or want to reach value faster.
Can you review a platform we already own?
Yes. A health check reviews adoption, data and results before a renewal.
Related service: Demandbase programs. See also pricing and client results.