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Everything PlanConversion publishes in one place: case studies with CRM-verified results, step-by-step guides, free calculators, honest comparisons, research in preparation and articles. Filter by topic (ABM, paid media, GEO and SEO, CRO, analytics and marketing operations, AI) or by type.
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Case studies / Paid mediaData analytics software case study: 51% lower cost per lead with paid media accountable to pipelineHow PlanConversion rebuilt a data analytics software company’s paid media measurement, targeting and landing pages: 51% lower cost per lead, 9 in 10 leads verified in the CRM and 100% of paid leads traceable to closed deals.Case studies / ABM42% more qualified pipeline in six months for an enterprise software companyHow PlanConversion connected ABM, paid media and CRM attribution for a North American enterprise technology company: 42% more qualified pipeline in six months, 3x SQLs from paid and attribution live in 14 days.Case studies / Paid mediaFrom paid spend to revenue: $600K of media, $7.2M of attributed pipelineAn anonymized enterprise B2B campaign measured end to end: $600K of media, $7.2M of marketing-sourced pipeline (12:1), $1.9M closed-won, CAC down 34% and cost per SQL down 41%.Guides / GEO / SEOWhat is generative engine optimization (GEO)? A guide for enterprise B2BWhat GEO is, how it differs from SEO, how AI assistants choose which vendors to cite, and how enterprise B2B teams measure it.8 min readGuides / ABMHow much does a Demandbase agency cost?Demandbase pricing for enterprise teams: what an agency costs to run Demandbase, what each level includes, why the license is separate and how to judge payback.6 min readGuides / ABMHow to run an ABM pilot that leadership can act onA step-by-step approach to scoping, running and reading an ABM pilot so the result is a clear decision to scale, adjust or stop.7 min readTools / CROA/B test sample size and duration calculatorHow long will your test take, and is your traffic enough?Tools / CROCRO revenue impact calculatorWhat a conversion lift is worth in pipeline and revenue.Tools / Analytics / MarOpsAttribution model simulatorSee how one deal’s credit shifts across five attribution models.Tools / Analytics / MarOpsTracking signal loss estimatorHow many paid conversions your ad platforms cannot see.Tools / Paid mediaPaid media to revenue scorecardPipeline-to-spend, cost per SQL, ROAS and CAC against enterprise benchmarks.Tools / Analytics / MarOpsPipeline gap calculatorHow much pipeline marketing needs each quarter to hit the number.Comparisons / ABMDemandbase vs 6sense, from a team that implements bothAn implementation partner’s comparison of Demandbase and 6sense for enterprise B2B: strengths, data, advertising, orchestration, team requirements and how to decide.Comparisons / GEO / SEOGEO vs SEO: same foundations, different finish lineHow generative engine optimization differs from SEO for enterprise B2B: goals, signals, content, measurement and how to run both without doubling the work.Comparisons / ABMABM platform or LinkedIn Ads: when each one makes senseWhen LinkedIn Ads with a good account list is enough for ABM, and when an enterprise ABM platform such as Demandbase or 6sense earns its cost.Comparisons / Paid mediaAgency or in-house demand generation: a side-by-side comparisonCost, speed, expertise and control compared: when enterprise B2B teams should hire, use an agency, or combine both for demand generation.Comparisons / 2027 planningPlanConversion vs Directive: an honest comparisonPlanConversion vs Directive compared for enterprise B2B demand generation: focus, services, ABM platforms, languages, pricing transparency and when each agency is the better fit.Comparisons / 2027 planningPlanConversion vs Powered by Search: an honest comparisonPlanConversion vs Powered by Search compared for enterprise B2B: paid ads and GEO focus, ABM platforms, languages, pricing transparency and which fits your buying cycle.Comparisons / 2027 planningPlanConversion vs Web Tonic: an honest comparisonPlanConversion vs Web Tonic compared: enterprise B2B demand generation and ABM versus a broad growth marketing agency, with services, pricing and when each fits.Comparisons / 2027 planningPlanConversion vs Demand Spring: an honest comparisonPlanConversion vs Demand Spring compared: hands-on enterprise demand generation and ABM execution versus a revenue marketing and martech consultancy.Comparisons / 2027 planningPlanConversion vs DevCommX: an honest comparisonPlanConversion vs DevCommX compared for ABM: platform-led ABM with paid media, CRO and RevOps versus outbound-led ABM, with pricing, terms and when each fits.Research / Analytics / MarOpsPlanConversion research programBenchmark reports in preparation on paid media, pipeline attribution, ABM and GEO.Articles / GEO / SEOAI Overviews now appear on 88% of tracked commercial searches: what B2B teams should doSemrush tracked 400 commercial keywords for a year and found Google AI Overviews rose from 45.75% to 88%. What it means for B2B comparison, alternatives and review pages, and a 20-query audit to run.October 26, 2026 / 7 min readArticles / GEO / SEOChatGPT referrals to B2B websites nearly quadrupled: how to report AI visits by accountDemandbase data shows ChatGPT referrals to B2B websites rose 303% in a year. How to measure AI-referred visits by account and landing page, what the data cannot see, and how to tie it to pipeline.October 26, 2026 / 7 min readArticles / ABMHow to audit Demandbase intent keyword sets before you activate themIntent keyword sets drift into duplicates and noise. A method to audit them, test a refined set against a control, and use Demandbase Rank Keyword Sets and Evaluate Keyword Set to compare against opportunity data.October 26, 2026 / 7 min readArticles / 2027 planningB2B marketing budget for 2027: how enterprise teams should allocate spend across channelsA practical method to build a 2027 B2B marketing budget: start from the revenue target, work back through pipeline, split spend between capture and creation, protect measurement and set review gates.October 22, 2026 / 8 min readArticles / ABMHow much does an ABM agency cost in Canada? What drives the price and what to budget in 2027What determines the cost of an account-based marketing agency in Canada: scope, number of accounts, platforms, media, retainer versus project, and how to compare proposals fairly.October 22, 2026 / 8 min readArticles / GEO / SEOHow to measure AI search visibility and AI referrals in GA4A method to track whether your B2B brand appears in AI answers: a buyer-question prompt set, citation checks, GA4 referral segments, self-reported attribution and a monthly report.October 22, 2026 / 8 min readArticles / Analytics / MarOpsBoard-ready marketing KPIs: what to report to the CEO, CFO and board in 2027Which marketing KPIs leaders and boards care about: pipeline created, pipeline coverage, cost per opportunity, sales cycle, win rate, payback and what to leave out of the executive view.October 22, 2026 / 8 min readArticles / ABMHow to win the day-one shortlist before B2B buyers ever contact salesBuyers form a vendor shortlist before they contact sales. How enterprise B2B teams earn a place on it through ABM, search, AI answers, proof and consistent presence in the buying committee.October 22, 2026 / 8 min readArticles / Paid mediaHow much does LinkedIn advertising cost for B2B, and how to build the budgetLinkedIn Ads costs depend on audience, objective and competition. How to build a B2B budget from pipeline targets, what our management fees look like and how to judge cost per accepted lead.October 22, 2026 / 8 min readArticles / Paid mediaPerformance Max and AI Max for B2B: when to use them and when to avoid themGoogle automation in B2B: when Performance Max and AI Max help, what data they need, why small account lists struggle and how to protect lead quality.October 22, 2026 / 7 min readArticles / Analytics / MarOpsPipeline coverage math for 2027: how much pipeline marketing must createHow to calculate the pipeline coverage you need for 2027: target, win rate, deal size, cycle length and how to split pipeline between marketing, sales and partners.October 22, 2026 / 7 min readArticles / Analytics / MarOpsSelf-reported attribution and the dark funnel: measuring what trackers missHow to add self-reported attribution to B2B reporting: a free-text source question, coding answers, comparing with tracked data and using the result to guide budget.October 22, 2026 / 7 min readArticles / ABMDemandbase pricing: how enterprise teams should scope the costDemandbase pricing is quote-based and depends on modules, accounts and contract terms. How to scope the cost, what to ask for and how to budget platform, media and services.October 22, 2026 / 7 min readArticles / ABMDemandbase alternatives: how to choose between ABM and intent platformsHow to compare Demandbase with other ABM and intent platforms: use cases, data coverage, CRM fit, advertising, team size and what to test before you sign.October 22, 2026 / 8 min readArticles / ABMABM platform, agency or in-house team: which model fits your company?How to decide between buying an ABM platform, hiring an agency or building an in-house team, or combining them. Criteria include speed, control, expertise, capacity and cost.October 22, 2026 / 8 min readArticles / ABMContent for every seat on the B2B buying committee, role by roleWhat content each member of an enterprise buying committee needs: economic buyer, champion, technical evaluator, finance, security, legal and end users, and how to deliver it across the cycle.October 22, 2026 / 8 min readArticles / Local marketsMarketing in Quebec after Bill 96: what B2B websites and campaigns should considerA plain-language overview of French-language considerations for B2B marketing in Quebec, including websites, campaigns and documents, with a reminder to confirm requirements with legal counsel.October 22, 2026 / 6 min readArticles / Local marketsEntering the Canadian market: a B2B go-to-market plan for US and European companiesHow US and European B2B companies can plan a Canadian launch: market segments, bilingual needs, compliance, channels, partners and a first-year measurement plan.October 22, 2026 / 8 min readArticles / AIAI governance for B2B marketing teams: policy, review and risk in 2027A practical AI governance framework for marketing teams: approved tools, data rules, human review, disclosure, brand and legal checks, and how to keep speed without losing control.October 22, 2026 / 7 min readArticles / GEO / SEOGoogle AI Overviews and B2B: how to earn citations and keep pipeline visibleHow B2B companies can earn citations in Google AI Overviews: answer-first content, clear structure, entity and proof signals, technical basics and how to measure the effect.October 22, 2026 / 7 min readArticles / Analytics / MarOpsHow to defend your marketing budget to the CFOA framework for presenting marketing budget to finance: speak in pipeline and payback, show assumptions, separate fixed and flexible spend, and agree on how results will be judged.October 22, 2026 / 7 min readArticles / Paid mediaLinkedIn Ads vs Google Ads for enterprise B2B: how to split the budgetHow to decide between LinkedIn and Google Ads for enterprise B2B and how to split budget: intent versus reach, account lists, funnel stage, measurement and test design.October 22, 2026 / 7 min readArticles / Analytics / MarOpsHubSpot vs Salesforce for ABM and demand reporting: what to considerHow to compare HubSpot and Salesforce for ABM and pipeline reporting: account data model, integrations, reporting depth, admin effort and what your team can maintain.October 22, 2026 / 7 min readArticles / Local marketsHow to choose a B2B marketing agency in Montreal: 12 questions to ask before you signA buyer guide to B2B marketing agencies in Montreal: the types of agency, what to compare, bilingual capability, pricing models, red flags and 12 questions to ask before you sign.October 20, 2026 / 9 min readArticles / Local marketsB2B SaaS marketing in Montreal: building pipeline from a bilingual home marketHow Montreal B2B SaaS companies can build pipeline: define the ICP, split Quebec, Canada and US plans, run English and French assets, and report on pipeline rather than leads.October 20, 2026 / 8 min readArticles / ABMDemandbase and 6sense in Montreal: what to look for in an implementation partnerWhat Montreal and Canadian enterprise teams should ask an ABM platform partner: implementation depth, data and CRM integration, bilingual programs, renewal support and measurement.October 20, 2026 / 7 min readArticles / Paid mediaHiring a Google Ads agency in Montreal for B2B: what good looks likeWhat a good Google Ads agency in Montreal does for B2B: high-intent search structure, offline conversions, bilingual campaigns, honest reporting and how to audit your current account.October 20, 2026 / 7 min readArticles / ABMAccount-based marketing in Montreal: how to run ABM for Quebec and North American accountsHow Montreal B2B teams can run ABM: build a sales-approved account list, plan bilingual plays for Quebec accounts, coordinate paid, outbound and events and measure pipeline.October 20, 2026 / 7 min readArticles / GEO / SEOSEO and GEO for Montreal companies: showing up in Google and in AI answers, in English and FrenchHow Montreal businesses can appear in Google and in AI answers: bilingual pages, local signals, clear answers, structured data and how to check your AI visibility.October 20, 2026 / 7 min readArticles / Paid mediaLinkedIn ads exclusions: why targeting alone does not keep the wrong people outWhy B2B LinkedIn campaigns leak spend to the wrong audiences and how exclusions fix it: company, job title, seniority and industry exclusions, audience network, existing customers and competitors.October 20, 2026 / 8 min readArticles / Paid mediaLinkedIn lead gen forms vs landing pages: why the form usually wins and when it does notWhen LinkedIn lead gen forms beat landing pages for B2B, why pre-filled forms convert, the lead quality trap and how to test both against pipeline.October 20, 2026 / 7 min readArticles / Analytics / MarOpsConnecting LinkedIn lead gen forms to your CRM and marketing automationHow to connect LinkedIn lead gen forms to your CRM and marketing automation: field mapping, lead source and campaign data, routing speed, duplicates and closing the loop back to ads.October 20, 2026 / 7 min readArticles / Paid mediaTesting LinkedIn ads: audiences, creative and offers without fooling yourselfA testing method for B2B LinkedIn ads: test audiences, creative and offers one variable at a time, set decision rules, judge on pipeline and avoid noisy small-sample conclusions.October 20, 2026 / 8 min readArticles / CROBuilding a culture of testing and experimentation in B2B marketingHow B2B marketing teams build a culture of testing: a steady test cadence, clear hypotheses, a shared log, learning from losing tests and linking experiments to pipeline.October 20, 2026 / 8 min readArticles / Analytics / MarOpsUsing first-party CRM data to build LinkedIn audiences and nurture them for relevanceHow B2B teams can use first-party CRM data to build LinkedIn Matched Audiences, nurture segments by stage and personalize messaging while respecting consent.October 20, 2026 / 8 min readArticles / ABMHow to reduce B2B churn with marketing: a retention plan built on account-based customer marketingHow growing B2B companies can reduce churn with marketing: segment customers, engage the buying committee, run renewal programs, spot risk early and report on retention alongside acquisition.October 20, 2026 / 9 min readArticles / ABMAccount-based marketing for existing customers: how to keep and grow the accounts you already wonHow to use ABM on existing customers: tier the base, engage the whole buying committee, run plays by tier and measure retention and expansion rather than leads.October 20, 2026 / 8 min readArticles / ABMA B2B renewal marketing playbook: what to do 180, 120, 90 and 60 days before the contract endsA renewal marketing playbook for B2B: a timeline of marketing and customer success actions from six months before renewal, plus how to handle at-risk accounts.October 20, 2026 / 8 min readArticles / Analytics / MarOpsEarly warning signals of B2B churn: how to spot at-risk accounts before the renewal callThe signals that predict B2B churn: usage, support, engagement, stakeholder change and commercial signals, and how to build a simple account health score.October 20, 2026 / 8 min readArticles / Analytics / MarOpsChurn rate, gross revenue retention and net revenue retention: how to calculate themHow to calculate logo churn, revenue churn, gross revenue retention (GRR) and net revenue retention (NRR), with an illustrative worked example and how to read the results.October 20, 2026 / 7 min readArticles / ABMCustomer expansion with ABM: multi-threading the account to grow revenue and protect renewalsHow to grow existing B2B accounts with ABM: multi-threading across stakeholders, finding expansion triggers, coordinating marketing, customer success and sales, and measuring net revenue retention.October 20, 2026 / 7 min readArticles / ABMLinkedIn company list targeting and Matched Audiences for ABM: how to set them upHow to run account-based LinkedIn campaigns: build a clean company list, upload it, check match rates, layer job-title targeting and keep the list fresh.October 20, 2026 / 7 min readArticles / Paid mediaLinkedIn ads budget and bidding for B2B: how to spend without wasteHow to set LinkedIn ads budgets and bids for B2B: match budget to audience size and sales cycle, choose objectives and bid strategy, pace spend and decide when to cut or scale.October 20, 2026 / 7 min readArticles / Paid mediaLinkedIn ads reporting: connecting spend to pipeline and revenueHow to report LinkedIn ads on pipeline and revenue: pass campaign data to the CRM, use offline conversions, report by account and stage and avoid vanity metrics.October 20, 2026 / 7 min readArticles / Paid mediaLinkedIn ad creative testing for B2B: hooks, formats and proof that earn the clickHow to test LinkedIn ad creative in B2B: what to vary, how to structure variants, how to read results and how to avoid creative fatigue.October 20, 2026 / 7 min readArticles / Paid mediaLinkedIn ads account audit checklist for B2B teamsA practical checklist to audit a B2B LinkedIn ads account: tracking, audiences and exclusions, offers, creative, forms and CRM sync, budget and reporting.October 20, 2026 / 8 min readArticles / CROHow to run a clean B2B marketing experiment, step by stepA step-by-step method for B2B marketing experiments: hypothesis, variable, audience, metric, sample, duration, decision rule and documentation.October 20, 2026 / 7 min readArticles / CROHow to prioritize a marketing experiment backlog with impact, confidence and effortHow to build and score a B2B marketing test backlog using impact, confidence and effort so the team always works on the highest-value experiment.October 20, 2026 / 6 min readArticles / CROTesting with small B2B audiences: how to learn when volume is lowHow B2B teams can run meaningful tests with small audiences and few conversions: bigger changes, longer runs, leading indicators and repeat confirmation.October 20, 2026 / 6 min readArticles / Analytics / MarOpsB2B personalization with CRM data: what to personalize and what to leave aloneHow to use first-party CRM data for B2B personalization: choose the fields that matter, personalize by segment and stage, avoid creepy, and measure the lift.October 20, 2026 / 7 min readArticles / Analytics / MarOpsSpeed to lead and lead routing in B2B: get the right lead to the right person fastHow to design B2B lead routing and speed-to-lead: ownership rules, round-robin and account-based routing, alerts, service levels and handling lead gen form leads.October 20, 2026 / 7 min readArticles / Analytics / MarOpsConsent and first-party data under Law 25 and CASL: a practical guide for B2B marketersA practical guide for B2B marketers on collecting and using first-party data with consent in Quebec and Canada: what to record, how to ask and how to keep records usable.October 20, 2026 / 8 min readArticles / Analytics / MarOpsCRM data hygiene for B2B marketing: the fixes that make targeting and reporting workHow to clean B2B CRM data: standardize company names, remove duplicates, fill key fields, set lifecycle rules and keep the data clean over time.October 20, 2026 / 7 min readArticles / ABMOnboarding and adoption marketing: how to reduce early churn in the first 90 daysHow B2B teams can reduce early churn: a first-90-days onboarding and adoption program, education content, milestones, stakeholder engagement and early-risk signals.October 20, 2026 / 7 min readArticles / ABMCustomer advocacy in B2B: turning happy accounts into references, case studies and renewalsHow to build a customer advocacy program: identify happy accounts, ask the right way, get approvals, produce case studies and references and use advocacy to deepen retention.October 20, 2026 / 7 min readArticles / ABMUsing Demandbase for customer engagement and retention, not just acquisitionHow B2B teams can use an ABM platform such as Demandbase for existing customers: account engagement signals, customer lists, targeted advertising and handoffs to customer success.October 20, 2026 / 7 min readArticles / ABMThe quarterly business review (QBR) in B2B: structure, agenda and how it supports renewalHow to run a quarterly business review that supports retention: purpose, preparation, agenda, who to invite, how to show value and what follow-up to send.October 20, 2026 / 7 min readArticles / Local marketsB2B customer retention in Quebec and Canada: language, relationships and renewal planningWhat is different about retaining B2B customers in Quebec and Canada: French-language service, relationship expectations, multi-region accounts and consent rules for customer marketing.October 20, 2026 / 7 min readArticles / 2027 planningB2B demand generation planning for 2027: the enterprise playbookHow enterprise B2B teams should plan 2027 demand generation: buying groups, AI search, rep-free buying, budget allocation by funnel stage and a 90-day launch plan tied to pipeline.October 19, 2026 / 12 min readArticles / CROB2B website planning for 2027: built for buyers, AI search and conversionWhat an enterprise B2B website needs in 2027: self-serve buying paths, answer-first pages for AI search, proof that survives scrutiny, multilingual structure, conversion testing and tracking built in.October 19, 2026 / 10 min readArticles / 2027 planningLessons learned from 2026: what enterprise demand gen teams should change for 2027Ten lessons from running enterprise B2B demand generation in 2026: measurement, buying groups, AI search, ABM platforms, paid media, content and sales handoff, and what to do differently in 2027.October 19, 2026 / 9 min readArticles / 2027 planningHow to choose a B2B demand generation agency for 2027: 12 mistakes to avoidA practical guide to selecting an enterprise B2B demand generation agency for 2027: the questions to ask, the proof to demand, red flags in proposals and the 12 most common agency selection mistakes.October 19, 2026 / 11 min readArticles / 2027 planningMulti-touch, multi-platform demand generation for global, multilingual enterprisesHow global B2B enterprises build a multi-touch, multi-platform demand engine across regions and languages: buying groups, channel roles, native-language content, attribution and governance.October 19, 2026 / 12 min readArticles / 2027 planningWhy an embedded agency team instead of one in-house hire (and when to hire instead)One senior in-house demand generation hire versus an embedded agency team for enterprise B2B in 2027: skills coverage, ramp time, cost, continuity and when hiring is the better choice.October 19, 2026 / 9 min readArticles / Paid mediaOffline conversions in Google Ads: why enterprise B2B should optimize for pipeline, not form fillsWhy enterprise B2B teams should import offline conversions into Google Ads: send CRM stages back to the algorithm, what to capture, which stage to train on and the mistakes to avoid.October 19, 2026 / 8 min readArticles / Paid mediaValue-based bidding in Google Ads: how enterprise teams train the algorithm on their ICPHow enterprise B2B teams use value-based bidding in Google Ads: assign values by account tier and funnel stage, feed them from the CRM and let Smart Bidding find more of your ideal customers.October 19, 2026 / 9 min readArticles / AIAI adoption for enterprise marketing teams: a 90-day plan that sticksA practical 90-day plan for moving an enterprise marketing team from scattered AI experiments to governed, measured AI workflows.October 18, 2026 / 8 min readArticles / Local marketsEnterprise demand generation in Canada: what changes when you sell from hereHow Canadian enterprise B2B teams should plan demand generation: smaller account lists, bilingual Quebec buyers, CASL and Law 25, and building US pipeline from Canada.October 18, 2026 / 9 min readArticles / Analytics / MarOpsB2B attribution challenges: why paid media looks worse than it isWhy B2B attribution breaks between the lead and the closed deal, what it costs paid media budgets, and the five-step fix that ties every paid dollar to pipeline and revenue.October 18, 2026 / 10 min readArticles / ABMEnterprise buying committees: how to reach all 6 to 10 stakeholdersHow enterprise B2B marketers map and reach every member of a buying committee, from the economic buyer to IT, procurement and end users, with role-specific proof.October 17, 2026 / 8 min readArticles / Paid mediaFirst-party cookies and server-side tracking: getting paid media visibility backHow Safari cookie limits, ad blockers and consent hide paid conversions, and how a first-party cookie, server-side tagging and offline conversion setup restores visibility while respecting Law 25 and GDPR.October 17, 2026 / 9 min readArticles / GEO / SEOHow to measure share of answer in ChatGPT, Perplexity and Google AI OverviewsA method for measuring B2B visibility in AI search: build a buyer question set, test across engines, score mentions, citations and accuracy, and track change monthly.October 16, 2026 / 8 min readArticles / CROA/B testing and personalization for B2B: a playbook for low-traffic, high-value funnelsHow B2B teams should run A/B tests and website personalization when traffic is low and deals are large: sample sizes, what to test first, audience relevancy and measuring on qualified demos.October 16, 2026 / 9 min readArticles / AIMarketing process optimization: finding where AI and automation actually save timeHow to map marketing and revenue processes, score each step for automation, and decide where AI agents, rules-based automation or people should do the work.October 15, 2026 / 7 min readArticles / ABMHow to build an enterprise ABM target account list sales will actually workA practical method for building an ABM target account list from closed-won data, fit, intent and sales capacity, so reps follow up on the accounts marketing pays to reach.October 14, 2026 / 8 min readArticles / ABMHow to choose a Demandbase partner agency: 10 questions to askWhat to ask before hiring an agency to operate Demandbase: partner status, operating model, sales alignment, reporting, staffing, pricing and how they prove ROI before renewal.October 13, 2026 / 7 min readArticles / Analytics / MarOpsIndustrial technology marketing: how to measure distributor-influenced pipelineHow industrial and manufacturing companies credit marketing for demand that closes through distributors, contractors and channel partners.October 12, 2026 / 7 min readArticles / AIHow B2B marketing teams use Claude: 7 workflows that save hours every weekSeven practical Claude workflows for enterprise B2B marketing teams, from account research and campaign briefs to content QA and weekly reporting summaries.October 11, 2026 / 7 min readArticles / Local marketsCASL and B2B email: what Canadian demand generation teams need to get rightA practical overview of Canada’s Anti-Spam Legislation for B2B marketers: consent types, identification and unsubscribe rules, and how to keep email programs both compliant and productive.October 10, 2026 / 7 min readArticles / CROB2B landing page optimization: what to test first for more qualified demosA prioritized list of B2B landing page tests that move qualified demo rate, from offer and proof to form length and page path, plus how to measure them properly.October 9, 2026 / 7 min readArticles / ABMIs Demandbase worth it? How to prove ROI before renewalHow to evaluate Demandbase return on investment before renewal: what to measure, how to compare target and non-target accounts, and what to fix if the numbers are weak.October 7, 2026 / 8 min readArticles / ABM6sense implementation checklist: 36 items for a rollout that reaches salesA practical 6sense implementation checklist covering integrations, data, segments, intent keywords, buying stages, orchestrations, sales activation and reporting.October 6, 2026 / 9 min readArticles / ABMFrom free users to enterprise deals: product-led signals for data software ABMHow data and analytics software companies turn open-source and free-tier usage into account-level signals, ABM plays and enterprise pipeline.October 4, 2026 / 7 min readArticles / Paid mediaLinkedIn Ads for enterprise B2B: reaching the buying committee without wasting budgetHow to structure LinkedIn Ads for enterprise buying committees: account lists, role targeting, offers by stage and reporting meetings instead of clicks.October 2, 2026 / 8 min readArticles / GEO / SEOGated vs ungated content in the AI search eraWhy enterprise B2B teams are opening up content so buyers and AI assistants can read and cite it, and when a gate still makes sense.October 1, 2026 / 6 min readArticles / Analytics / MarOpsB2B attribution sales and finance will trust: a practical model for HubSpot and SalesforceA practical B2B attribution setup for HubSpot and Salesforce: clean source data, account-level influence, opportunity-based reporting and rules everyone agrees on.September 29, 2026 / 9 min readArticles / GEO / SEOHow to get your B2B company recommended by ChatGPT: a 30-day GEO planA 30-day generative engine optimization plan for B2B companies: audit AI answers, fix company facts, publish answer-ready pages, add schema and align third-party sources.September 25, 2026 / 8 min readArticles / ABM1:1 vs 1:few vs 1:many ABM: which model fits your deal size?One-to-one, one-to-few and one-to-many ABM compared: how to choose a 1:1, 1:few or 1:many account-based marketing model by deal value and account count.September 22, 2026 / 7 min readArticles / GEO / SEOComparison pages: how to win "X vs Y" and "alternatives" searches and AI answersHow B2B companies build fair, useful comparison and alternatives pages that rank in search, get cited by AI assistants and convert high-intent buyers.September 19, 2026 / 7 min readArticles / CROHeadless CMS for B2B marketing sites: when it pays off and when it does notWhen a headless CMS makes sense for a B2B marketing website, what it costs in complexity, and how to plan content models, SEO and governance so marketing can publish fast.September 18, 2026 / 7 min readArticles / Paid mediaGoogle Ads for enterprise B2B: separating buying intent from research trafficHow to structure enterprise B2B Google Ads so budget goes to buying-intent searches, research and support queries are filtered out, and results are measured in the CRM.September 15, 2026 / 7 min readArticles / Analytics / MarOpsFrom MQLs to pipeline: how to move your marketing scorecard to revenue metricsA practical way to replace MQL targets with pipeline, opportunity and revenue metrics that sales and finance trust, without losing early indicators.September 11, 2026 / 7 min readArticles / ABMDemandbase intent signals: how to turn them into sales actionA practical playbook for turning Demandbase intent and engagement signals into routed alerts, sales plays and a weekly account review that produces meetings.September 8, 2026 / 7 min readArticles / CROEnterprise website conversion paths: what your homepage should doHow to design a B2B homepage and conversion paths for enterprise buyers: clear positioning, proof, paths by role and offers matched to buying stage.September 8, 2026 / 6 min readArticles / Paid mediaHow to build a B2B demand generation budget your CFO will approveHow enterprise marketers build a demand generation budget from pipeline targets backward, with channel assumptions, test budgets and the reporting finance needs.September 4, 2026 / 8 min readArticles / CRODemo request forms: how many fields should an enterprise form have?How to design enterprise demo request forms that balance conversion and qualification: which fields to keep, which to enrich, multi-step forms and routing.September 1, 2026 / 6 min readArticles / Paid mediaAgency vs in-house demand generation: a decision framework for enterprise teamsWhen enterprise B2B teams should build demand generation in-house, use an agency, or combine both, based on skills, speed, cost and ownership.August 28, 2026 / 7 min readArticles / Analytics / MarOpsLead routing and speed to lead: stop losing enterprise buyers after the formHow to design lead routing for enterprise B2B: match leads to accounts and owners, route by tier and intent, alert reps with context and measure speed to lead.August 26, 2026 / 7 min readArticles / ABMChoosing an ABM platform: questions to ask before buying Demandbase or 6senseThe questions enterprise teams should answer before buying an ABM platform such as Demandbase or 6sense, from data fit and integrations to who will run it.August 21, 2026 / 7 min readArticles / AIBuilding a shared knowledge base for Claude: product facts, proof and brand rulesHow to structure the knowledge a marketing team gives Claude: product facts, approved proof, buyer insights, brand rules and templates, and how to keep it current.August 19, 2026 / 7 min readArticles / AIClaude for sales enablement: account briefs in minutes, not hoursHow enterprise teams use Claude to produce consistent account briefs for reps: what to include, which sources to connect and how to keep briefs accurate.August 14, 2026 / 6 min readArticles / CROTechnical SEO checklist for B2B websites in the AI search eraA technical SEO and AI search checklist for B2B websites: crawlability, AI crawler access, structured data, llms.txt, page speed, internal linking and answer-ready content.August 12, 2026 / 8 min readArticles / CROSelling to engineers: content and paid media technical buyers trustHow industrial and technology companies market to engineers and technical evaluators with specifications, documentation and targeted paid media.August 7, 2026 / 6 min readArticles / Paid mediaWhat should paid media reports focus on?Paid media reports should show which accounts showed intent, which offers created meetings and which campaigns to stop funding, not just spend, CPC and lead volume.May 24, 2026 / 6 min read
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About these resources
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Hojabr Sattari and the PlanConversion team, from programs we run for enterprise B2B clients. Articles show their author and publication date.
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Guides and comparisons are reviewed at least every six months and show their last updated date.
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Yes. Email sattari@planconversion.com with the question your team is trying to answer.
