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Technical SEO checklist for B2B websites in the AI search era
Hojabr Sattari, Founder and Director of Revenue Growth Strategy / 8 min read
The short answer
A B2B website ready for both Google and AI assistants needs clean crawlability, AI crawlers allowed in robots.txt, Organization, Service, FAQ and Article schema, an XML sitemap and llms.txt, fast pages, logical internal links and pages that answer buyer questions in their first lines.
Key takeaways
- If crawlers cannot read a page, no engine can cite it.
- Structured data tells engines who you are and what you offer.
- Answer-first writing helps both featured snippets and AI answers.
Crawl and index
- XML sitemap submitted to Google Search Console and Bing Webmaster Tools
- No accidental noindex or blocked paths
- Clean canonical tags
- Redirects for every retired URL
- Server-rendered or static HTML for key content
AI crawler access
- Allow GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended unless you have a reason not to
- Publish an llms.txt summarizing key pages and facts
- Keep important content out of images and PDFs only
Structured data
| Schema | Where |
|---|---|
| Organization and Person | Sitewide, with founder and sameAs links |
| Service | Every service page |
| FAQPage | Pages with visible FAQs |
| Article | Blog posts and guides, with author |
| BreadcrumbList | Every page below the homepage |
Speed and experience
- Good Core Web Vitals on mobile
- Compressed, correctly sized images
- Minimal third-party scripts
- Accessible navigation and forms
Content structure
- A direct answer in the first lines of each key page
- Headings that mirror buyer questions
- Specific, attributable proof
- Internal links between services, guides and case studies
- Visible last-updated dates
Frequently asked questions
Should B2B websites allow AI crawlers?
For marketing pages, usually yes. Blocking them means AI assistants rely on third-party sources to describe you.
Does schema help with AI search?
Structured data helps engines identify your organization, services, people and answers with less ambiguity, which supports both rich results and accurate AI descriptions.
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