The situation
The old site was built for referrals, not for search. In the 14 days before the rebuild, Google showed it about 32 times a day, at an average position of 64.8: page 7 of the results. The agencies we compete with have spent years building backlinks, and buyers increasingly ask AI assistants for an agency shortlist before they search.
What we found
- Google already showed the site for long-tail queries at positions 5 to 60, with no page built to answer them
- AI answers to our buyer questions cited agency pages, directories and roundups, so a clear, specific page could compete without a high domain rating
- Publishing by hand could not ship pages at the pace the opportunity needed
Strategy
Compete where authority matters least and answer quality matters most: answer-first pages for the questions buyers ask AI assistants and Google, shipped fast by an agent-run publishing system, with every page reviewed and every merge approved by our team.
What we did
- GEO: answer-first articles with FAQ and HowTo schema, disclosed “best agencies” roundups that name real competitors, and agency-first structured data with the organization as author
- SEO: deep pillar service pages, long-tail pages for queries already showing at positions 5 to 60, and programmatic location, industry and benchmark pages
- Agent-run site: a headless static site with no DXP licence, where AI agents draft, build and check pages
- Content system: roughly 200 articles and rebuilt service pages published in 4 days, from November 9 to 12, 2026
- Indexing: IndexNow on every publish plus daily Google indexing requests; the sitemap now lists 1,437 URLs
- Governance: a review board of agents (design, UX and conversion, accessibility, SEO and claims) checks every page before it ships, and a person on our team approves every merge
- Tracking and analytics: every form, CTA and booking link is tracked, and the site is connected to HubSpot, where lead routing, follow-up and reporting workflows run automatically
AI enablement: our agent team
planconversion.com is run by our agent team. The agents work on the site every day on a fixed schedule, each with one job, and a person on our team approves every merge before anything goes live.
- Content writersOne per topic cluster, drafting answer-first articles and page updates from our approved facts.
- Fact-check and claims reviewChecks every number, source and claim against what we are allowed to say.
- Design and UX reviewReviews layout, hierarchy and conversion paths on every changed page.
- Accessibility reviewChecks contrast, headings, labels and keyboard use.
- SEO QA build checksRuns the build and the quality checks: links, structured data, metadata and style rules.
- Design QA gateLooks at changed pages at mobile and desktop widths and holds back anything that looks off.
- Indexing requestsSends new and updated URLs to Google and IndexNow.
- Search Console and AI visibility monitoringWatches rankings, indexing and AI citations, and flags what changed.
- LinkedIn company postingPublishes our company posts on LinkedIn.
- Monday CMO briefA weekly summary of what moved, what shipped and what comes next.
Agents draft, check and monitor. People decide: every merge is approved by a person on our team.
Results
SEO: Google Search
Google Search Console, Search results. The 14 days before the rebuild went live (October 4 to 17) compared with the latest 14 complete days (October 28 to November 10).
Source: our Google Search Console, Search results. The dashed line marks the rebuilt site going live on October 18.
| Date | Google impressions |
|---|---|
| Oct 4 | 38 |
| Oct 5 | 38 |
| Oct 6 | 38 |
| Oct 7 | 34 |
| Oct 8 | 19 |
| Oct 9 | 23 |
| Oct 10 | 22 |
| Oct 11 | 26 |
| Oct 12 | 21 |
| Oct 13 | 37 |
| Oct 14 | 32 |
| Oct 15 | 43 |
| Oct 16 | 48 |
| Oct 17 | 29 |
| Oct 18 | 50 |
| Oct 19 | 37 |
| Oct 20 | 66 |
| Oct 21 | 184 |
| Oct 22 | 288 |
| Oct 23 | 370 |
| Oct 24 | 307 |
| Oct 25 | 268 |
| Oct 26 | 352 |
| Oct 27 | 411 |
| Oct 28 | 811 |
| Oct 29 | 663 |
| Oct 30 | 639 |
| Oct 31 | 849 |
| Nov 1 | 1,726 |
| Nov 2 | 2,545 |
| Nov 3 | 3,427 |
| Nov 4 | 2,921 |
| Nov 5 | 2,507 |
| Nov 6 | 2,889 |
| Nov 7 | 2,697 |
| Nov 8 | 3,536 |
| Nov 9 | 3,930 |
| Nov 10 | 3,496 |
- 73x impressions per day: 32,636 impressions in the latest 14 days vs 448 in the 14 days before the rebuild (+7,185%)
- 93x weekly impressions: 21,976 in the week of November 4 to 10 vs 236 in the week of October 11 to 17
- 64.8 → 15.3 average position, weighted by impressions: 49.5 places higher, from page 7 to page 2
- 3,930 peak daily impressions, on November 9. Daily impressions first passed 1,000 on November 1; before the rebuild the site never passed about 130 a day (August to October)
- 7.75x clicks: 31 in the latest 14 days vs 4 before the rebuild (+675%). Click-through rate is still about 0.1%, so clicks are the next job
- 1,080 pages indexed in Google at the November 8 Search Console update, 3 weeks after the rebuild went live, up from near zero on the old site
GEO and AI visibility
HubSpot AI visibility tracking: 10 buyer prompts we track, run across ChatGPT, Gemini and Perplexity from October 13 to November 12, 2026 (570 AI responses, 5,896 citations).
- 4th most-cited domain across all 5,896 citations, with 166 citations of planconversion.com. Only scalerrs.co (254), blendb2b.com (192) and contentrevops.com (174) were cited more often
- 0.4% → 7% weekly share of all citations that point to planconversion.com: about 0.4% in the week of October 19 and about 7% in the week of November 9, roughly 17 times higher (read from the HubSpot chart)
- 166 citations, vs 99 for directiveconsulting.com, 89 for poweredbysearch.com, 57 for refinelabs.com and 43 for ironpaper.com in the same answers, and more than the directories designrush.com (103) and clutch.co (84)
- 40% of answers to “Which demand generation agency supports CRM attribution and pipeline analytics needs?” name PlanConversion (23 of 57 responses)
- 5 of 10 tracked buyer prompts name PlanConversion at least once (29 responses with a mention); average visibility across all 10 prompts is 5.1%
- 129 citations from Perplexity, 35 from ChatGPT and 2 from Gemini
Performance
Lighthouse on the live site, best of 3 runs, November 2026.
- 100 desktop scores for performance, accessibility, best practices and SEO on home, article and service pages
- 98 to 99 mobile performance, with 100 for accessibility, best practices and SEO on home and article pages
Business impact
Within weeks of the rebuild, the site moved from page 7 to page 2 on average and became a source AI assistants cite next to the best-known B2B agencies. Visibility arrived before backlinks. The work now is turning impressions into clicks and qualified conversations.
What this means for your team
- A high domain rating is not a precondition for AI answers. Specific, answer-first pages on the questions your buyers ask can be cited within weeks.
- Speed compounds. An agent-run publishing system with human approval let us ship roughly 200 pages in 4 days without lowering review standards.
- Measure AI visibility on its own. Track a fixed set of buyer prompts across engines, count mentions and citations, and read it next to Search Console.
- Impressions come before clicks. We report both, and so should any partner you hire.
How we measured, and the caveats
- This is PlanConversion’s own website, which is why we can share the data in full. Every figure comes from PlanConversion’s own Google Search Console, HubSpot AI visibility tracking, Ahrefs and Lighthouse data, pulled November 9 to 12, 2026.
- Search Console comparisons use the 14 days before the rebuild went live (October 4 to 17) and the latest 14 complete days (October 28 to November 10). Average position is weighted by impressions.
- One comparison query, “web tonic alternatives”, accounts for a large share of recent impressions (12,297 over 3 months). Even if all of them fell in the latest 14 days, the other queries would still total 20,339 impressions, about 45 times the level before the rebuild.
- Clicks are early: 31 in the latest 14 days, a click-through rate of about 0.1%. Rankings for newly published pages still move.
- AI visibility covers the 10 buyer prompts we track, run on ChatGPT, Gemini and Perplexity from October 13 to November 12, 2026. The window starts 5 days before the rebuild went live. Other prompts, engines or dates will give different results, and AI answers vary from run to run.
- Competitor figures count citations in the same tracked answers only. They say nothing about the quality of any agency’s work. Domain ratings are from Ahrefs, checked on November 9, 2026.
Want results like these for your company?
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