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Account-based marketing
Campaigns for sales-approved target accounts, by tier and buying role.
Demand generation for enterprise SaaS
In short
PlanConversion runs demand generation for enterprise SaaS companies with 6 to 12 month sales cycles and buying committees of 6 to 10 people. Clients and leadership experience include Coveo, Assent and Nakisa. Programs combine ABM, intent platforms, paid media, RevOps and GEO, reported on pipeline and ARR.
Last updated
Clients
Who we reach
The buying committee
Programs are built around every role that influences the decision, not just the person who fills in a form.
- CFO and finance leaders
- CIO and IT
- Line-of-business owners
- Procurement and legal
The challenge
What makes demand generation hard here
Committees, not leads
MQL volume says little when 6 to 10 people decide.
Long cycles hide impact
Revenue lands quarters after spend, so programs get cut early.
Category confusion
Buyers and AI assistants struggle to place complex platforms in the right category.
Plays
What we run
Buying-committee ABM
Role-specific messages and proof for each stakeholder.
Leading indicators
Account engagement, meetings and stage movement reported weekly while revenue matures.
Intent platforms
Demandbase or 6sense operated against pipeline, not activity.
Category GEO
Clear category definitions and proof so AI assistants describe you correctly.
Services
Most-used programs in this industry
Demandbase programs
We operate Demandbase end to end so account activity turns into pipeline.
RevOps and marketing operations
CRM, attribution, routing and dashboards your sales and finance teams trust.
Generative engine optimization
Get cited and recommended accurately by ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
FAQ
Common questions
How do you show progress before revenue closes?
With leading indicators agreed upfront: engaged accounts, buying-committee coverage, meetings, opportunity creation and stage movement.
