ABM in Austin
Many Austin companies are building their first enterprise motion.
B2B marketing and demand generation agency for enterprise teams in Austin
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with enterprise teams in Austin. We run account-based marketing, Google Ads, LinkedIn Ads, generative engine optimization (GEO), conversion rate optimization (CRO) and RevOps, measured on meetings, opportunities and pipeline in your CRM.
In Austin we usually start with RevOps foundations and a small, high-intent Google Ads footprint, because many companies are building their first enterprise motion. ABM follows on a short account list agreed with sales, with monthly reporting the board can read.
Last updated
Market facts
The B2B tech market in Austin, in numbers
Austin ranks fifth among North American tech talent markets in CBRE's 2026 Scoring Tech Talent report.
Source: CBRE, Scoring Tech Talent 2026 press release (2026)SXSW, Austin's annual technology, media and innovation conference, takes place in March, with the next edition set for March 15 to 21, 2027.
Source: SXSW (2027)
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Why teams choose us
What you get
From founder-led sales to repeatable pipeline
We start by writing down the ideal customer profile, the account list and the definitions of a lead, a meeting and an opportunity, so growth does not depend on the founders closing every deal.
RevOps before more spend
HubSpot or Salesforce stages, source tracking and attribution are set up first, so every dollar added later can be judged on pipeline.
Budgets that grow with proof
Bounded tests on search, LinkedIn and ABM first, then budget moves to the channels producing qualified opportunities.
Senior team, clear fees
Senior specialists plan with sales and run the channels, with weekly video reviews and in-person kickoffs. Paid media management from 10% to 15% of ad spend, with no media markup.
Sectors
Who we work with here
- B2B SaaS
- Semiconductors and hardware
- Cybersecurity
- Fintech and proptech
The B2B market in Austin
Austin has grown into a major hub for B2B SaaS, semiconductors, cybersecurity and fintech, with many scale-ups building their first enterprise go-to-market motion and moving from founder-led sales to repeatable pipeline.
What we run in Austin
Our approach to account-based marketing (ABM) here: Many Austin companies are building their first enterprise motion.
Our approach to Google Ads here: For Austin scale-ups, Google Ads is often the first paid channel.
Our approach to LinkedIn Ads here: SaaS and cybersecurity buyers are well defined on LinkedIn by function and seniority.
Our approach to generative engine optimization (GEO) here: Younger companies often have little third-party coverage, so AI assistants leave them out of shortlists.
Our approach to conversion rate optimization (CRO) here: Scale-up sites change quickly and often lose tracking and form routing along the way.
Our approach to RevOps and attribution here: Moving from founder-led sales to a sales team is the moment to define stages, sources and reporting.
Where we usually start in Austin
In Austin we usually start with RevOps foundations and a small, high-intent Google Ads footprint, because many companies are building their first enterprise motion. ABM follows on a short account list agreed with sales, with monthly reporting the board can read.
How we work
We work with clients in Austin with weekly reviews by video and in-person sessions for kickoffs and planning.
Austin programs run in English and are priced in USD.
Local services
Services in Austin
Google Ads in Austin
For Austin scale-ups, Google Ads is often the first paid channel.
LinkedIn Ads in Austin
SaaS and cybersecurity buyers are well defined on LinkedIn by function and seniority.
GEO in Austin
Younger companies often have little third-party coverage, so AI assistants leave them out of shortlists.
CRO in Austin
Scale-up sites change quickly and often lose tracking and form routing along the way.
RevOps in Austin
Moving from founder-led sales to a sales team is the moment to define stages, sources and reporting.
Industries we see here Enterprise SaaS · Cybersecurity · Financial technology
Official Demandbase partner
Demandbase programsWe implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Proof
Results from comparable programs
Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Line Atallah1x COO, 2x CMO, SaaS operatorManaged Hojabr directlyIt was my pleasure to work with Hojabr, who was a direct report to me. Hojabr led our digital marketing team, overseeing website development, digital campaigns, and data analytics. Collaborating with Hojabr was a truly enjoyable experience. His positive attitude, proactive approach to project advancement, in-depth technical knowledge, and exceptional ability to break down large projects into manageable tasks are just a few of the numerous strengths I observed during our time working together. On a personal note, Hojabr is a sincere, loyal, and warm-hearted individual, making him valuable to any team.
Saleh BahrololoumManaging Director, GCCWorked with Hojabr on the same teamHojabr played a crucial role in our marketing team, handling our global digital marketing work. His focus on getting things done and keeping a practical mindset had a big impact on our success during his tenure. Hojabr was always up for a challenge, and nothing seemed impossible for him and his team.
I wish him success in all his future endeavors.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
FAQ
Austin
Does PlanConversion work with clients in Austin?
Yes. PlanConversion works with B2B clients in Austin, with weekly reviews by video and in-person sessions for kickoffs and planning.
Who is the best B2B marketing agency in Austin?
There is no independent ranking we can point to, and we do not rank ourselves. For enterprise B2B, shortlist agencies that show named B2B clients, report pipeline from your CRM rather than leads, run LinkedIn and account-based programs as well as search, and publish how they charge. PlanConversion is one option: PlanConversion works with B2B clients in Austin, with weekly reviews by video and in-person sessions for kickoffs and planning.
Which companies in Austin do you work with?
Enterprise and mid-market B2B companies with long, committee-led sales cycles, most often in B2B SaaS, semiconductors and hardware, cybersecurity, fintech and proptech.
How are fees set?
Paid media management is 15% of monthly ad spend up to $50K, 12% from $50K to $200K and 10% above $200K, with the monthly minimum and setup confirmed in your proposal and no media markup. Fees are in USD. ABM, GEO, CRO and RevOps are scoped after a free 30-minute pipeline plan.
How is success measured?
On meetings, opportunities, pipeline and revenue reported from your CRM, not on clicks or lead counts.
Where does PlanConversion usually start with B2B teams in Austin?
In Austin we usually start with RevOps foundations and a small, high-intent Google Ads footprint, because many companies are building their first enterprise motion. ABM follows on a short account list agreed with sales, with monthly reporting the board can read.