PlanConversion vs Gripped: an honest comparison

What Gripped says it does

Gripped describes itself as a B2B marketing agency focused on demand generation for SaaS and technology companies. It reports about 30 active clients and nearly 200 SaaS and tech companies served in total.

It lists strategy, demand generation, account-based marketing, paid search, paid social, LinkedIn ads, SEO, GEO, and website and landing page design and build. It holds LinkedIn Ads Certified Agency, Google Partner and HubSpot Partner status.

Its pricing page contrasts published prices with agencies that "hide their pricing" and says the price depends on scope, channels and complexity.

What Gripped publishes on pricing

• Advisory or Execution: from £3,500 per month plus project fees, for experienced in-house teams that need strategic direction.
• Performance: from £7,500 per month, deep work in one or two channels such as paid search, paid social, SEO or content.
• Scale: from £15,000 per month, full demand generation across strategy, paid media, content, SEO and conversion optimization.
• A one-time onboarding fee is typical, and paid media budgets are not included in the retainer. Website projects are quoted separately.
• The pricing page states no minimum term; its profile page describes rolling contracts with three months’ notice. Prices are in pounds sterling, so convert before comparing.
• PlanConversion prices paid media at 15% of ad spend (down to 10% at higher spend), with a monthly minimum, and runs month to month except for the Demandbase pilot.

Where PlanConversion is different

• A senior-level team with experience at fast-growing enterprise companies, and a selective number of clients so every program gets senior attention
• Fluent in enterprise environments and their challenges: buying committees, long cycles, governance and ambitious targets, for public and private companies
• Data-driven advisory plus design, execution, reporting and optimization in one team that works alongside yours like in-house resources, with every expertise needed
• Weekly and monthly reporting built for CMOs to show results and progress to management, on the metrics investors and executive teams care about
• Hands-on ABM platform operation: Demandbase partner and 6sense rollouts
• Programs in English and Quebec French (and Italian), written natively
• Transparent paid media fees and a 90-day exit after month 6

How we work with your marketing team

• We join your team as in-house resources: strategy, design, execution, reporting and optimization under one senior owner
• Data-driven advisory first: we recommend where budget and effort should go and show the numbers behind it
• A weekly working session and a monthly executive readout designed for the CMO to take to management
• Every program reported on pipeline, revenue and ARR from your CRM, not on clicks and impressions

Eight questions to ask both agencies

• Who will run my account day to day, and how senior are they?
• Which numbers will you report every week, and can I see a real sample?
• Is reporting tied to pipeline and revenue in my CRM, or to clicks and leads?
• What is the minimum term, and how much notice do I give to stop?
• Is ad spend inside your fee or on top of it, and who owns the ad accounts?
• Which platforms (CRM, ABM, analytics) do you operate hands-on today?
• Which languages and markets can you write for natively?
• What happens in the first 30, 60 and 90 days?

How we checked

Information about Gripped comes from its public website (gripped.io), checked in October 2026. Services and prices change, so confirm details with Gripped directly. We do not comment on the quality of other agencies’ work.