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Account-based marketing
Campaigns for sales-approved target accounts, by tier and buying role.
Reach every stakeholder in a health system decision, not just the champion
In short
PlanConversion runs demand generation for healthcare technology companies selling to health systems, payers and providers. Programs combine ABM, paid media, GEO and conversion work for buying committees that include clinical, IT, compliance and procurement leaders, reported on pipeline and revenue.
Last updated
Clients
Sound familiar?
What we hear from teams like yours
“Our clinical champion likes us, but IT, privacy and finance have never heard of us.”
“Buyers ask about data handling before they will take a meeting.”
“Budgets follow fiscal calendars, so timing makes or breaks the year.”
Who we reach
The buying committee
Programs are built around every role that influences the decision, not just the person who fills in a form.
- Clinical and operational leaders
- CIO and IT
- Privacy, compliance and security
- Procurement and finance
The challenge
What makes demand generation hard here
Long, committee-led cycles
Clinical champions need IT, privacy and finance to agree before anything is signed.
Privacy and security scrutiny
Buyers expect clear answers on data handling before they take a meeting.
Slow budget cycles
Timing follows fiscal calendars, so programs must hold attention across quarters.
Plays
What we run
Role-specific ABM
Messages for clinical, IT, compliance and finance stakeholders at target health systems.
Trust and evidence content
Security, privacy and implementation answers that shorten review.
Always-on paid search
Capture active demand for specific clinical and operational problems.
Answer-ready GEO
Pages that AI assistants can cite when buyers research solutions.
Services
Most-used programs in this industry
Paid media
LinkedIn, Google, Microsoft, programmatic and intent platforms managed against pipeline.
Generative engine optimization
Get cited and recommended accurately by ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
Conversion rate optimization
Landing page, form and demo-flow tests that produce more qualified conversations.
Board-ready reporting
The KPIs leadership will see
Reporting is built for leadership and investor meetings: pipeline, revenue and payback, not activity counts.
Stakeholder coverage
Clinical, IT, compliance and finance engaged per target system.
Pipeline by health system
Opportunities and stage movement per named account.
Time through review
How long privacy and security review adds to each deal.
Qualified meetings
From target accounts, not volume of leads.
First 90 days
What happens after you say yes
Days 1 to 30
Build the target system list and map stakeholders. Audit tracking so patient data stays out of marketing systems.
Days 31 to 60
Launch role-specific ABM and security and privacy content. Time campaigns to fiscal calendars.
Days 61 to 90
Review engagement and pipeline by system with leadership and plan the next budget window.
Start free
Get a free competitor and market snapshot
A short read on who else is competing for your buyers and where the gap is for you. No account access needed.
FAQ
Common questions
Can you work within privacy rules?
Yes. We design tracking and audiences to respect privacy and consent requirements, and we keep patient data out of marketing systems.
How do you show progress in long cycles?
With leading indicators agreed upfront: engaged accounts, committee coverage, meetings and stage movement.
