Request a callGoogle Ads integrated with HubSpot and Salesforce, so Google learns from sales outcomes
The integration passes the Google click ID and campaign data into the CRM when someone fills a form, then sends qualified lead, meeting, opportunity and closed-won events back to Google as offline conversions. PlanConversion builds and tests this for HubSpot and Salesforce, so reporting and bidding use real outcomes.
Built for: Teams running Google Ads with HubSpot or Salesforce who want to see and optimize on pipeline and revenue.
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What usually goes wrong
Click IDs are lost
If forms and the CRM do not store the click ID, Google cannot match later sales events to the ad.
Only the first conversion is counted
Form fills are reported, while meetings, opportunities and revenue are not.
Lifecycle stages are inconsistent
Without clean stage definitions, the events sent to Google mean different things over time.
What is included
The exact scope is set after an initial diagnostic.
Click ID and UTM capture
Hidden fields and storage so each CRM record keeps its ad source.
Enhanced conversions for leads
Privacy-safe hashed matching to improve measurement.
Offline conversion import
Qualified lead, opportunity and revenue events sent back on a schedule.
Lifecycle and value setup
Define stages and the value passed for each.
Reporting
Dashboards by campaign, keyword and audience through to revenue.
How it works
Audit forms and CRM
Check fields, stages, duplicates and routing.
Connect and test
Pass test leads through the full path.
Import outcomes
Start sending qualified events and values.
Monitor
Check match rates and fix breaks quickly.
What you get
- Integration design
- Form and CRM configuration
- Offline conversion setup
- Stage and value mapping
- Match-rate monitoring
How success is measured
Google Ads HubSpot and Salesforce integration: common questions
More Google Ads programs
Why does this matter so much?
Without CRM outcomes, Google optimizes toward whatever you tell it counts. If that is a form fill, it finds more form fills. With sales outcomes, it can learn which searches and audiences produce opportunities.
How long until bidding can use CRM data?
Typically after the integration is tested and enough qualified events have built up. The time depends on your volume and sales cycle, and we tell you when it is reasonable to switch.
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