Buyer’s guides and checklists for B2B marketing leaders
In short
Free, practical guides for CMOs, demand generation, RevOps and paid media leaders: how to choose an agency or an ABM platform, the mistakes that cost pipeline in Google and LinkedIn Ads, and checklists for attribution, AI search, demo pages and AI agents. Each one has a free preview and opens in full with a work email.
Buyer’s guides
How to choose a B2B demand generation agencyCMOs, VPs of marketing and founders choosing an agencyAudit, market research and competitive strategyABM buyer’s guide: platform, partner and first 90 daysCMOs, demand generation and ABM leadersAccount-based marketingDemandbase vs 6sense: a vendor-neutral buyer’s guideCMOs, demand generation, ABM and marketing ops leadersDemandbase programs
Checklists
Pipeline attribution readiness checklist for HubSpot and SalesforceRevOps, marketing operations and CMOsRevOps and marketing operationsAI shortlist checklist: get named by ChatGPT, Perplexity and GeminiCMOs, heads of web, SEO and content leadersGenerative engine optimizationDemo request page checklist: 18 fixes for more qualified demosHeads of web, growth and demand generationConversion rate optimizationAI agent readiness checklist for marketing teamsCMOs, marketing operations and AI adoption leadersClaude implementation
Mistakes guides
10 Google Ads mistakes that cost B2B teams pipelinePaid media, growth and demand generation leadersGoogle Ads8 LinkedIn Ads mistakes in B2B, and the fix for eachPaid media, ABM and demand generation leadersLinkedIn Ads7 B2B SEO mistakes that keep money pages off page oneMarketing, web and SEO leadersB2B SEO
Tools
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