The first 90 days plan for a new B2B marketing leader
The first 90 days decide whether a new B2B marketing leader earns trust or spends the year explaining numbers. This plan sets out what to learn in month one, what to fix in month two and what to launch in month three, with the report a CEO and board expect at day 90.
For new CMOs, VPs of marketing, founders hiring a marketing leader. Opens on this page; a written copy follows by email.
What you get in the full plan
- Month 1: who to talk to and what data to pull
- Month 2: the fixes that build credibility
- Month 3: the first programs to launch
- The day-90 report for the CEO and board
Month 1: learn
- Interview ten customers and five lost deals in their own words.
- Sit in on sales calls every week.
- Pull 12 months of pipeline by source, stage and segment from the CRM.
- List every channel, tool and agency with its cost and owner.
The first 90 days plan for a new B2B marketing leader
The first 90 days decide whether a new B2B marketing leader earns trust or spends the year explaining numbers. This plan sets out what to learn in month one, what to fix in month two and what to launch in month three, with the report a CEO and board expect at day 90.
Fractional CMO
Senior B2B marketing leadership, part time: strategy, budget, team and a plan the board can follow.
About this plan
Is this for fractional leaders too?
Yes. A fractional CMO follows the same sequence with fewer days per month, so priorities matter even more.
What if we have no marketing team yet?
Then month two includes deciding what to hire and what to give an agency. The plan shows how to make that call.
