8 LinkedIn Ads mistakes that waste B2B budgets, and the fix for each
LinkedIn Ads can reach the exact accounts and roles B2B teams sell to, and it is also easy to overspend. This guide covers the eight mistakes we see most in B2B accounts, how to check for each one and what to do instead, ending with a campaign setup checklist.
For paid media, ABM and demand generation leaders. Opens on this page; a written copy follows by email.
What you get in the full guide
- The 8 mistakes and how to check for each
- Audience setup for named accounts and buying roles
- Lead gen forms that sales will actually follow up
- A campaign setup checklist
The first three mistakes
- Leaving audience expansion on. It quietly widens reach beyond the roles and companies you chose. Fix: switch it off for account-based campaigns.
- Targeting by job title alone. Titles vary by company size and region. Fix: combine function, seniority and a named account list.
- Judging campaigns on cost per lead. Lead gen forms produce cheap leads that sales ignores. Fix: track meetings and opportunities by campaign in the CRM.
8 LinkedIn Ads mistakes in B2B, and the fix for each
LinkedIn Ads can reach the exact accounts and roles B2B teams sell to, and it is also easy to overspend. This guide covers the eight mistakes we see most in B2B accounts, how to check for each one and what to do instead, ending with a campaign setup checklist.
LinkedIn Ads
Account, role and seniority targeting, native ABM, retargeting, lead gen forms and message ads, measured in your CRM.
About this guide
Is LinkedIn worth it for mid-market B2B?
Often, when deal sizes justify the cost per click and the targeting matches a defined account list. The guide shows how to test it with clear stop lines.
Does this cover ABM platforms too?
It covers LinkedIn’s own targeting. If you run Demandbase or 6sense, the same audience rules apply to the lists they build.
