Request a callAccount-based marketing
ABM campaigns for the accounts your sales team actually wants
Demand generation that runs on your CRM, owned by senior practitioners
In short
For directors of demand generation at enterprise B2B companies, PlanConversion adds a senior team that plans, builds and runs programs across ABM, paid media, RevOps and CRO, working alongside your team and reporting on pipeline and revenue every week.
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What you are dealing with
The pressures we hear from this role
Pipeline targets with long, uneven cycles
Committee-driven deals take months, and you still need a credible view of what is working now.
Attribution you cannot defend
Marketing, sales and finance count pipeline differently, so reports start arguments instead of decisions.
Programs that stall after launch
ABM and intent platforms need weekly operation, and the team that bought them is already stretched.
Alignment with sales
Reps need to know which accounts matter now and what to do about them.
How we help
A senior team that works as part of yours
ABM and intent programs run end to end
Account selection, segments, advertising, alerts and follow-up, on Demandbase, 6sense and your CRM.
Closed-loop reporting
Every program tied to opportunities and revenue in your CRM, with definitions agreed with sales and finance.
Weekly optimization
A weekly review of what moved and what changes, with two-week test cycles so learning compounds.
A sales-ready handoff
Agreed definitions, alerts and follow-up rules so sales acts on what marketing finds.
Reporting rhythm
Built so you can show progress to management
We know which numbers matter to executive teams and investors, so the reporting is designed to be taken straight into the room.
Weekly
What moved, what we changed and what we test next. A working report for your team, 30 minutes.
Monthly
An executive readout: pipeline, revenue, cost per opportunity, progress against target and a budget recommendation.
Quarterly
Reset priorities with leadership from what the CRM shows, with the story ready for the board and investors.
What we report
The metrics your management team and investors care about
- Pipeline created by tier and channel
- Meetings and opportunities from target accounts
- Cost per meeting and per opportunity
- Conversion by funnel stage
- Account engagement and movement
- Test results and what we changed
Your stack
We work in the tools your team already runs
Browse the platforms we operate by job. Logos name the tools we work in. They belong to their owners and do not imply endorsement.
Account selection, intent, advertising and sales alerts, run weekly.
- DemandbaseOfficial partner
- 6sense
- ZoomInfo
- Bombora
- G2
The system of record every program is measured in.
- Salesforce
- HubSpot
- Marketo
- Pardot
- Eloqua
- Dynamics 365
One paid plan across channels, optimized against pipeline.
- Google Ads
- Microsoft Advertising
- Meta Ads
- YouTube
- Reddit Ads
Tracking, attribution and reporting you can defend to management.
- GA4
- Tag Manager
- Looker
- Tableau
- Power BI
- Snowflake
- BigQuery
- Segment
Services for this role
The programs we run for you
Demandbase programs
Turn Demandbase into a revenue engine
Paid media
Paid media managed against pipeline and revenue
RevOps and marketing operations
Fix the data behind your revenue reporting
FAQ
Questions from this role
Which ABM platforms do you work with?
Demandbase, as a partner, and 6sense, alongside the CRM and marketing automation you already run.
Can you work with our existing team and tools?
Yes. We work in your stack and alongside your people, so there is no rebuild and no handoff to a separate team.
How fast will we see results?
We plan first opportunities within 60 to 90 days for most programs, and weekly reporting shows leading indicators earlier.
