Generative Engine Optimization

Make AI tools understand and cite your company

Buyers now ask AI tools for vendor shortlists, comparisons, and buying advice. If your site is vague, thin, or inconsistent, you get skipped. We build the pages, facts, schema, source content, and answer-ready copy that make your company easier to find and recommend.

Get a proposal How it works

AI search

Buyers now ask AI tools for vendor recommendations.

Traditional SEO helps you appear in search results. GEO helps AI tools understand your company, cite your pages, and include you in vendor answers.

Traditional SEO

GEO

Appear in Google results

Appear in AI-generated vendor answers

Keywords and backlinks

Clear facts, proof, sources, and structured pages

Mostly Google

ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude

Win the click

Win the mention, citation, or recommendation

Optimize individual pages

Make company facts consistent across trusted sources

AI tools need clear facts, current proof, and consistent sources before they can recommend your company.

Why now

Your buyers are already using AI during vendor research.

They ask AI tools to define categories, compare vendors, check claims, and build shortlists before they fill out a form.

Ask an AI tool to name vendors in your category. It will build a shortlist from the pages, citations, reviews, documentation, and third-party sources it can find. If competitors have stronger sources, they are more likely to appear first.

You are missing from the shortlist

The engine names three competitors and skips you, even when your Google rankings look strong.

The AI describes you wrong

When you appear, the summary uses old positioning, missing proof, or a third-party page you do not control.

You cannot see the problem

Standard rank trackers do not show share of answer, citation accuracy, or competitor coverage across AI engines.

How it works

What the GEO program includes.

We audit your AI search presence, fix the pages and source material engines use, and measure whether your company is being cited correctly.

Layer 1

Answer engine audit

We test the buyer questions your market asks and map where you appear, where you are missing, and how each engine describes you.

ChatGPT
Perplexity
Google AI Overviews
Gemini and Claude

Layer 2

Content and company facts

We restructure pages so engines can extract direct answers, proof, category context, comparisons, and clear company facts.

Direct answers
Approved claims
Source-backed proof
Clean structure

Layer 3

Source footprint

AI answers pull from more than your website. We build consistency across listings, reviews, documentation, communities, and third-party references.

First-party pages
Listings
Review platforms
Third-party sources

Layer 4

Answer measurement

We track share of answer, citations, query coverage, competitor presence, and description accuracy by engine over time.

Citation count
Answer share
Accuracy
Competitor coverage

Engagement models

Ways to work with us on GEO.

Start with a diagnostic, run a focused category project, or keep the program active as AI search results change.

GEO diagnostic

A fixed-scope audit of where you stand today, who wins your category queries, and which gaps matter first.

Buyer-query set
Engine-by-engine results
Competitor map

Always-on GEO program

Continuous content, company facts, source cleanup, and measurement for teams treating AI answers as a channel.

Content updates
Source cleanup
Monthly answer review

Category capture

Focused work around the high-intent questions you need to own in your category.

Query cluster
Content plan
Citation targets

New to GEO

A first measurement setup for teams that need to understand where they appear in AI answers before building a program.

Baseline report
Priority gaps
Program roadmap

Start with the diagnostic

Delivery

We fix the pages and sources, then measure the result.

The audit shows where you are missing or described incorrectly. The work is updating the content, proof, source pages, internal links, and reporting behind those answers.

GEO connects to the rest of demand generation.

The same team can connect AI answer work to ABM, paid media, CRO, RevOps, website content, and reporting.

Track record

Built for enterprise B2B pipeline programs.

GEO is a newer service area. The delivery model is the same one PlanConversion uses across enterprise B2B demand programs: senior operators, measured changes, and pipeline reporting.

$120M+

Enterprise pipeline influenced across all engagements

18,000+

Qualified enterprise leads delivered to client sales teams

Connected services across demand, paid, ops, CRO, web, and GEO

92%

Clients who expand scope after their first 90-day engagement

Get started

See where your company appears in AI answers.

We run your category's top buyer queries across major AI engines and show where you appear, who appears instead, and what needs to be fixed first.

What the diagnostic shows

Where you appear today
Which competitors win the answers
Which pages and sources need work
What to build first

Book a GEO diagnostic

Get a proposal

Tell us what needs to change.

Answer a few direct questions. We will reply with a practical scope, priorities, and next step.