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Senior Manager, SEO, GEO and AEO
Wins back high-intent rankings from competitors and makes enterprise brands visible in AI answers. Runs the GEO methodology behind enterprise programs such as ABB’s.
Get AI assistants to understand, cite and recommend you
In short
Generative engine optimization (GEO) is the practice of making a company accurately understood, cited and recommended by AI assistants such as ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews. PlanConversion runs GEO for enterprise B2B: we test buyer questions across engines, rebuild pages with direct answers and proof, align third-party sources, and track share of answer.
Measured by: Share of answer and citation accuracy by engine
Last updated
Clients
The problem
What usually goes wrong
Missing from AI shortlists
You rank on Google but AI assistants leave you out when buyers ask for vendor options.
Described inaccurately
AI answers repeat old positioning or rely on third-party pages you do not control.
No way to measure it
Rank trackers do not show share of answer, citation accuracy or competitor coverage.
Our approach
How we run it
Every step is reviewed with your team, and every result is reported from your CRM.
Answer engine audit
Run your buyer questions across ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude and record who wins.
Content and company facts
Restructure pages with direct answers, approved claims, source-backed proof and schema.
Source footprint
Align listings, review platforms, documentation, communities and third-party references.
Answer measurement
Track share of answer, citations, query coverage, competitor presence and description accuracy by engine.
Deliverables
What you get
GEO diagnostic
Fixed-scope audit: buyer-query set, engine-by-engine results and a competitor map.
Always-on GEO program
Ongoing content updates, source cleanup and a monthly answer review.
Category capture
A focused push on one query cluster, with a content plan and citation targets.
New to GEO
Baseline report, priority gaps and a program roadmap.
Your stack
We work in the tools your team already runs
Browse the platforms we operate by job. Logos name the tools we work in. They belong to their owners and do not imply endorsement.
Account selection, intent, advertising and sales alerts, run weekly.
- DemandbaseOfficial partner
- 6sense
- ZoomInfo
- Bombora
- G2
The system of record every program is measured in.
- Salesforce
- HubSpot
- Marketo
- Pardot
- Eloqua
- Dynamics 365
One paid plan across channels, optimized against pipeline.
- Google Ads
- Microsoft Advertising
- Meta Ads
- YouTube
- Reddit Ads
Tracking, attribution and reporting you can defend to management.
- GA4
- Tag Manager
- Looker
- Tableau
- Power BI
- Snowflake
- BigQuery
- Segment
Testing, behavior analytics and web builds for conversion.
- Optimizely
- VWO
- Hotjar
- Clarity
- Webflow
- WordPress
- Contentful
- Figma
Claude, AI search visibility and the tools that measure it.
- Claude
- ChatGPT
- Gemini
- Perplexity
- Copilot
- Search Console
- Semrush
- Ahrefs
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Your team
Who runs your generative engine optimization program
GEO, SEO and Inbound Marketing Manager
Leads GEO and SEO: answer engine audits, answer-ready content, structured data and share-of-answer tracking.
Senior Web Developer and AI Solutions Architect
Builds the sites, tracking and AI workflows behind client programs, from headless architecture to Claude implementations.
Founder and Director of Revenue Growth Strategy
Leads strategy on every engagement. Former enterprise marketing leader at Coveo, Assent and Nakisa with 20+ years in B2B demand generation.
LinkedInInsights
Read before you decide
How to measure share of answer in ChatGPT, Perplexity and Google AI Overviews
A method for measuring B2B visibility in AI search: build a buyer question set, test across engines, score mentions, citations and accuracy, and track change monthly.
Gated vs ungated content in the AI search era
Why enterprise B2B teams are opening up content so buyers and AI assistants can read and cite it, and when a gate still makes sense.
How to get your B2B company recommended by ChatGPT: a 30-day GEO plan
A 30-day generative engine optimization plan for B2B companies: audit AI answers, fix company facts, publish answer-ready pages, add schema and align third-party sources.
FAQ
Generative engine optimization: common questions
Related services
What is the difference between SEO and GEO?
SEO competes for clicks in search results using keywords and links. GEO competes for mentions, citations and recommendations inside AI-generated answers, using clear facts, proof, structured pages and consistent third-party sources.
Which AI engines does GEO cover?
ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude.
How do you measure GEO results?
Share of answer for a fixed set of buyer questions, citation count and accuracy, competitor presence and how each engine describes you, tracked monthly.
Does GEO replace SEO?
No. AI engines lean on pages that are already crawlable, fast and well structured. GEO builds on technical SEO and changes what the content says and how it is sourced.
Where should an enterprise start with GEO?
With a diagnostic: a fixed set of buyer questions run across engines, so you know where you appear, who wins instead and which pages and sources to fix first.