Free buyer’s guide · 9 pages
B2B website redesign buyer’s guide: decide, brief, compare and launch without losing pipeline
Get the free guide ↓This guide helps heads of web and digital experience decide whether a B2B website needs a redesign or continuous optimization, write an RFP that agencies can price fairly, compare proposals, and launch without losing search traffic or conversion tracking. It includes an RFP template and a launch checklist.
- Redesign or optimize: a decision table
- A fill-in RFP template agencies can price
- 10 questions to ask web agencies
- A proposal comparison scorecard
Written by the PlanConversion Strategy Team, from programs run for ABB, KNIME and Nakisa. For heads of web, digital experience and marketing leaders.
What’s inside
Everything in the guide
Practical and specific: questions, checks and decisions you can use in your next meeting, not theory.
A fill-in RFP template agencies can price
10 questions to ask web agencies
A proposal comparison scorecard
A launch checklist to protect SEO, AI search visibility and tracking
Free preview
Signs you need a redesign, not more tweaks
- The platform blocks the team: every page change needs a developer and a ticket.
- Your positioning or product line changed and the information architecture no longer fits it.
- Core pages fail on mobile performance and accessibility, and fixes keep breaking other pages.
- You cannot build a landing page for a campaign in under a week.
The full guide
B2B website redesign buyer’s guide, with an RFP template
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Service, campaign and lead-gen pages built for conversion, tracking and AI search.
Questions
About this guide
How long does a B2B website redesign take?
It depends on scope, content and approvals. The RFP template asks agencies to price by phase so you can compare timelines on the same basis.
Do you build websites?
Yes, as part of website development and CRO programs. The guide is neutral and works for any agency.
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