Free playbook · 13 pages
The AI agent orchestration playbook for growth and SEO teams
Get the free playbook ↓Growth and SEO teams can hand weekly checks, reviews and reports to a governed set of AI agents while people keep approval over spend, publishing and site changes. This playbook gives the 12 agents, four operating loops, a 90-day rollout, a scorecard and the guardrails. It is the system we run on planconversion.com.
- Why AI search changes the growth job, with sourced numbers
- The 12 agents a growth and SEO team needs, with the human gate for each
- Four operating loops: AI visibility, publish and index, paid search waste, experiments
- A 90-day rollout with owners and exit criteria
Written by the PlanConversion Strategy Team, from programs run for ABB, KNIME and Nakisa. For heads of growth, SEO and paid acquisition, and the CMOs they report to.
What’s inside
Everything in the playbook
Practical and specific: questions, checks and decisions you can use in your next meeting, not theory.
The 12 agents a growth and SEO team needs, with the human gate for each
Four operating loops: AI visibility, publish and index, paid search waste, experiments
A 90-day rollout with owners and exit criteria
The growth scorecard: leading and lagging metrics
Guardrails, a business case worksheet and the mistakes to avoid
Free preview
The four loops a growth team should automate first
- AI visibility loop: ask AI assistants your buyers’ questions every week, record who gets named and which pages are cited, and turn every gap into a content or entity fix.
- Publish and index loop: every topic passes an ICP and demand gate, the article is drafted from verified sources, an editor approves it, and the page goes out through IndexNow and is checked in Search Console the same day.
- Paid search waste loop: search terms are reviewed weekly, negatives are proposed and checked against live keywords, and a person approves every change before upload.
- Experiment loop: the backlog is scored, each test gets pass and stop lines before launch, and every readout feeds the shared rules so the next test starts smarter.
The full playbook
AI agent orchestration for growth and SEO teams
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Questions
About this playbook
Who is this playbook for?
Heads of growth, SEO and paid acquisition at B2B companies, and the CMOs they report to, who want AI agents doing the weekly work under clear governance.
Do we need a specific AI platform or CMS?
No. The model works with any modern AI platform, CMS or code repository, analytics and ad platforms, as long as each agent has governed, least-privilege access.
Will agents publish or change ads on their own?
No. Agents prepare and check. A named person approves anything that spends, publishes, sends or changes the site.
Is there a PDF version?
Yes. When you open the playbook here, we also send you the PDF within one business day.
How do we start?
Pick the loop that eats the most hours today. Most growth teams start with AI visibility and indexing, or with the paid search waste review.
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