Request a callHow much pipeline is marketing missing?
Enter your revenue target, deal size, win rate and the share of pipeline marketing should source. The calculator shows the deals, opportunities and pipeline you need, and the quarterly gap against what marketing sources today.
Last updated
From your CRM: opportunities created in the last quarter with a marketing source.
You are covering 64% of the marketing-sourced pipeline your target needs.
Figures stay in your browser. Nothing is sent or stored.
How the calculator works
Simple, board-ready arithmetic. Use your own CRM numbers for the most useful answer.
Deals needed
Revenue target divided by average deal size.
Opportunities needed
Deals needed divided by win rate.
Pipeline needed
Revenue target divided by win rate.
Marketing share and gap
Marketing share of pipeline per quarter, minus what marketing sources today.
Pipeline planning questions
Related: building a budget your CFO approves and moving from MQLs to pipeline.
How much pipeline do I need to hit my revenue target?
Divide your new-business revenue target by your win rate on qualified opportunities. With a $10M target and a 20% win rate, you need $50M of qualified pipeline over the year.
What is pipeline coverage?
Pipeline coverage is the ratio of open qualified pipeline to the revenue target for a period. A team with a 25% win rate typically needs about 4x coverage to hit its number.
How much pipeline should marketing source?
It depends on your sales motion. Agree the share with sales leadership, then measure marketing-sourced and marketing-influenced pipeline separately in the CRM.
How do I close a pipeline gap?
Find where the funnel leaks first: target accounts not engaging, traffic not converting, or leads not followed up. Then shift budget toward the programs that produce qualified opportunities, not just leads.
