Request a callPaid media
Paid media managed against pipeline and revenue
Paid and growth programs optimized for pipeline, not platform metrics
In short
For directors of growth, paid strategy and experience at enterprise B2B companies, PlanConversion runs paid media and the experience behind it, from audience and creative to landing pages and measurement, optimized every week against pipeline and revenue.
Last updated
What you are dealing with
The pressures we hear from this role
Platform metrics that do not match revenue
Clicks and leads look healthy while sales questions the quality, and the CRM tells a different story.
Budget pressure
Every dollar needs a defensible return, and leadership expects a clear view of where to move it.
Channel complexity
LinkedIn, Google, Microsoft and programmatic need one plan, not four separate reports.
A disconnected experience
Ads, landing pages and follow-up are owned by different people, so conversion leaks between them.
How we help
A senior team that works as part of yours
One paid plan across channels
Google, LinkedIn, Microsoft, Meta, YouTube and programmatic, planned together against one pipeline number.
Optimization against the CRM
Bids, audiences and creative judged by opportunities and revenue, not clicks.
Experience and CRO included
Landing pages and journeys tested alongside the ads that feed them.
Budget guidance
Clear recommendations on where to shift spend, with the data behind them.
Reporting rhythm
Built so you can show progress to management
We know which numbers matter to executive teams and investors, so the reporting is designed to be taken straight into the room.
Weekly
What moved, what we changed and what we test next. A working report for your team, 30 minutes.
Monthly
An executive readout: pipeline, revenue, cost per opportunity, progress against target and a budget recommendation.
Quarterly
Reset priorities with leadership from what the CRM shows, with the story ready for the board and investors.
What we report
The metrics your management team and investors care about
- Pipeline-to-spend ratio
- Cost per SQL and per opportunity
- Marketing-sourced pipeline by channel
- CAC and payback period
- Conversion rate by landing page
- Budget reallocation recommendations
Your stack
We work in the tools your team already runs
Browse the platforms we operate by job. Logos name the tools we work in. They belong to their owners and do not imply endorsement.
The system of record every program is measured in.
- Salesforce
- HubSpot
- Marketo
- Pardot
- Eloqua
- Dynamics 365
One paid plan across channels, optimized against pipeline.
- Google Ads
- Microsoft Advertising
- Meta Ads
- YouTube
- Reddit Ads
Tracking, attribution and reporting you can defend to management.
- GA4
- Tag Manager
- Looker
- Tableau
- Power BI
- Snowflake
- BigQuery
- Segment
Testing, behavior analytics and web builds for conversion.
- Optimizely
- VWO
- Hotjar
- Clarity
- Webflow
- WordPress
- Contentful
- Figma
Services for this role
The programs we run for you
Conversion rate optimization
Turn more of your traffic into qualified conversations
Account-based marketing
ABM campaigns for the accounts your sales team actually wants
RevOps and marketing operations
Fix the data behind your revenue reporting
FAQ
Questions from this role
Which channels do you manage?
Google, LinkedIn, Microsoft, Meta, YouTube and programmatic, planned together and measured against the same pipeline number.
How do you report paid results?
On pipeline, cost per opportunity and pipeline-to-spend from your CRM, with platform metrics shown only as diagnostics.
Do you manage creative and landing pages?
Yes. Design, copy and testing sit in the same team as media, so changes ship quickly.
