Founder and Director of Revenue Growth Strategy
Leads strategy on every engagement. Former enterprise marketing leader at Coveo, Assent and Nakisa with 20+ years in B2B demand generation.
LinkedInFractional CMO: Enterprise marketing leadership, without a full-time hire
In short
PlanConversion offers fractional CMO services for B2B companies. Hojabr Sattari, who led marketing in-house at Coveo, Assent and Nakisa, works with your leadership team part time to set positioning, build the demand plan and budget, guide the team and agencies, and report on pipeline.
A delivery team stands behind the plan, so strategy turns into programs.
Measured by: Pipeline against plan, and marketing’s share of revenue
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
- Official Demandbase partner
- 6sense implemented for 5+ large enterprises
- Enterprise clients include ABB, KNIME and Nakisa
- A senior strategist replies within one business day
The problem
What usually goes wrong
Marketing has no owner
The founder or sales leader is running marketing on the side, and nothing gets the attention it needs.
Activity without a plan
Channels, agencies and tools were added one at a time, with no budget logic or shared targets.
The board asks what marketing returns
There is no clear line from spend to meetings, opportunities and revenue.
Our approach
How we run it
Every step is reviewed with your team, and every result is reported from your CRM.
Diagnose
Review positioning, ICP, funnel data, channels, team and spend in the first weeks.
Set the plan
A 12-month demand plan with targets, budget by channel and the first programs to run.
Lead the work
Weekly leadership time, team and agency direction, hiring support and sales alignment.
Report
A monthly pipeline review for leadership and a quarterly reset of priorities and budget.
Deliverables
What you get
Positioning and messaging
Who you sell to, why you win, and the proof to back it up.
Demand plan and budget
Targets, channel mix, budget and a 90-day launch sequence.
Team and agency leadership
Direction for in-house staff, hiring profiles and agency management.
Board-ready reporting
Pipeline, cost per opportunity and marketing contribution to revenue.
A good fit when you have
- B2B companies without a senior marketing leader
- Growth-stage companies with budget, preparing to scale
- Enterprise teams covering a leadership gap or a new market entry
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Navid KhazraAI-Native Marketing LeaderManaged Hojabr directlyI worked closely with Hojabr for over 8 years and saw him grow from a highly competent individual contributor to a seasoned people leader.
Hojabr is a master of his domain expertise with a strong understanding of the various marketing disciplines that allows him to better align his team and function with the needs of the business.
Hojabr also has a great passion for marketing which makes him great fun to work, collaborate, and ideate with. Highly recommended!
Andrea MorenoSenior Campaign Marketing Manager, Demand Generation and ABMWorked with Hojabr on the same teamI had the opportunity to collaborate closely with Hojabr on various digital growth initiatives. His strategic insight and innovative approach left a strong impression. Hojabr demonstrated a deep understanding of the digital landscape within the customer success ecosystem, utilizing data-driven strategies that significantly enhanced our team’s accomplishments. His ability to identify growth opportunities and deliver tangible results is truly commendable. Hojabr not only excels professionally but also thrives as a collaborative team player, making him a valuable asset for any organization seeking expertise in digital growth. I wholeheartedly endorse Hojabr for his unwavering dedication and impactful contributions.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
Your team
Who runs your fractional CMO program
FAQ
Fractional CMO: common questions
Related services
What does a fractional CMO do?
A fractional CMO owns marketing strategy and results part time: positioning, the demand plan and budget, team and agency direction, and reporting to leadership and the board.
Who would our fractional CMO be?
Hojabr Sattari, founder of PlanConversion, who led marketing in-house at Coveo, Assent and Nakisa and works with enterprise teams such as ABB and KNIME.
How much time does a fractional CMO spend with us?
It is agreed up front, typically a set number of days per month plus weekly leadership time, and adjusted each quarter.
Is a fractional CMO right for a smaller company?
Yes, if you have a real budget and want to grow. Growth-stage companies get enterprise-grade planning and reporting early, sized to their stage, before hiring a full-time leader.
Can your team also run the programs?
Yes. Paid media, ABM, SEO and GEO, CRO and RevOps run under the same plan, so there is no handoff gap between strategy and execution.
Before you commit
See how we think before any contract.
Book the pipeline plan, run the numbers yourself, or read how we worked with a named enterprise client. No contract, no sales script.
30 minutes
Get your pipeline plan
A working session with a senior strategist on the gap between your pipeline target and today, and the programs that close it first. No account access needed.
Get the plan Self-serveRun your numbers first
Free calculators for the pipeline gap, CAC payback and Google Ads budget. The headline answer needs no form.
Open the tools ProofRead the KNIME case study
How a named enterprise software client moved paid media from lead volume to CRM-verified lead quality, and the method behind it.
Read the case