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Campaigns for sales-approved target accounts, by tier and buying role.
Team
Hojabr Sattari
Founder and Director of Revenue Growth Strategy at PlanConversion
Hojabr Sattari founded PlanConversion after leading enterprise marketing at Coveo, Assent and Nakisa. He has spent 20+ years building demand programs for B2B companies with long, committee-driven sales cycles, and still runs strategy on every engagement.
Based at the PlanConversion office in Montreal, working with enterprise B2B teams in Canada, the United States and Europe.
Hojabr SattariFounder and Director of Revenue Growth Strategy
Track record
20+ years building enterprise demand engines tied to pipeline
$120M+
PlanConversion total: enterprise pipeline influenced across engagements
18,000+
PlanConversion total: qualified enterprise leads delivered to sales teams
92%
PlanConversion total: clients who expand scope after the first 90 days
Focus areas
- Demand strategy
- ABM and Demandbase
- Executive reporting
Programs this person helps lead
Demandbase programs
We operate Demandbase end to end so account activity turns into pipeline.
Paid media
LinkedIn, Google, Microsoft, programmatic and intent platforms managed against pipeline.
RevOps and marketing operations
CRM, attribution, routing and dashboards your sales and finance teams trust.
Conversion rate optimization
Landing page, form and demo-flow tests that produce more qualified conversations.
Generative engine optimization
Get cited and recommended accurately by ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
Claude implementation
Claude connected to your product knowledge, brand rules and approved proof.
Audit, market research and competitive strategy
Audit what you have, map your market and competitors, and leave with a plan that is hard to copy.
AI adoption and process optimization
Map how marketing and revenue work gets done, then automate it with AI agents and governed workflows.
Insights
Insights in these areas
Offline conversions in Google Ads: why enterprise B2B should optimize for pipeline, not form fills
Why enterprise B2B teams should import offline conversions into Google Ads: send CRM stages back to the algorithm, what to capture, which stage to train on and the mistakes to avoid.
Value-based bidding in Google Ads: how enterprise teams train the algorithm on their ICP
How enterprise B2B teams use value-based bidding in Google Ads: assign values by account tier and funnel stage, feed them from the CRM and let Smart Bidding find more of your ideal customers.
AI adoption for enterprise marketing teams: a 90-day plan that sticks
A practical 90-day plan for moving an enterprise marketing team from scattered AI experiments to governed, measured AI workflows.
B2B attribution challenges: why paid media looks worse than it is
Why B2B attribution breaks between the lead and the closed deal, what it costs paid media budgets, and the five-step fix that ties every paid dollar to pipeline and revenue.
Enterprise buying committees: how to reach all 6 to 10 stakeholders
How enterprise B2B marketers map and reach every member of a buying committee, from the economic buyer to IT, procurement and end users, with role-specific proof.
First-party cookies and server-side tracking: getting paid media visibility back
How Safari cookie limits, ad blockers and consent hide paid conversions, and how a first-party cookie, server-side tagging and offline conversion setup restores visibility while respecting Law 25 and GDPR.
More of the team
- Kyumars Dadelahi, Senior Manager, Digital Performance
- Ali Boukerroui, Senior Web Developer and AI Solutions Architect
- Ezgi Konya, Paid Media Specialist and Account Manager
- George, Director of Marketing Operations and Automation
- Ash, GEO, SEO and Inbound Marketing Manager
- Alex, Senior Manager, SEO, GEO and AEO
- Becky Woodford, Webinar and Event Programs Lead
- Anita, Senior Graphic Designer and UX/UI Designer
- Sadaf, Customer Success Manager
- Adam, Senior Web Developer
FAQ
About Hojabr Sattari
What does Hojabr Sattari do at PlanConversion?
Hojabr Sattari is Founder and Director of Revenue Growth Strategy. Leads strategy on every engagement. Former enterprise marketing leader at Coveo, Assent and Nakisa with 20+ years in B2B demand generation.
What does Hojabr Sattari specialize in?
Demand strategy, ABM and Demandbase, Executive reporting.
What results has Hojabr Sattari delivered?
For example: $120M+, planConversion total: enterprise pipeline influenced across engagements.
How do I work with Hojabr Sattari?
Request a strategy call and tell us what you need; we staff each program with the right specialists.
