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LinkedIn, Google, Microsoft, programmatic and intent platforms managed against pipeline.
Team
Anita
Senior Graphic Designer and UX/UI Designer at PlanConversion
Designs landing pages, ad creative and site experiences built around conversion and clear proof.
Based at the PlanConversion office in Montreal, working with enterprise B2B teams in Canada, the United States and Europe.
AnitaSenior Graphic Designer and UX/UI Designer
Focus areas
- Landing pages
- Ad creative
- UX for conversion
Programs this person helps lead
Conversion rate optimization
Landing page, form and demo-flow tests that produce more qualified conversations.
Website development
Service, campaign and lead-gen pages built for conversion, tracking and AI search.
Insights
Insights in these areas
B2B website planning for 2027: built for buyers, AI search and conversion
What an enterprise B2B website needs in 2027: self-serve buying paths, answer-first pages for AI search, proof that survives scrutiny, multilingual structure, conversion testing and tracking built in.
Offline conversions in Google Ads: why enterprise B2B should optimize for pipeline, not form fills
Why enterprise B2B teams should import offline conversions into Google Ads: send CRM stages back to the algorithm, what to capture, which stage to train on and the mistakes to avoid.
Value-based bidding in Google Ads: how enterprise teams train the algorithm on their ICP
How enterprise B2B teams use value-based bidding in Google Ads: assign values by account tier and funnel stage, feed them from the CRM and let Smart Bidding find more of your ideal customers.
First-party cookies and server-side tracking: getting paid media visibility back
How Safari cookie limits, ad blockers and consent hide paid conversions, and how a first-party cookie, server-side tagging and offline conversion setup restores visibility while respecting Law 25 and GDPR.
A/B testing and personalization for B2B: a playbook for low-traffic, high-value funnels
How B2B teams should run A/B tests and website personalization when traffic is low and deals are large: sample sizes, what to test first, audience relevancy and measuring on qualified demos.
B2B landing page optimization: what to test first for more qualified demos
A prioritized list of B2B landing page tests that move qualified demo rate, from offer and proof to form length and page path, plus how to measure them properly.
More of the team
- Hojabr Sattari, Founder and Director of Revenue Growth Strategy
- Kyumars Dadelahi, Senior Manager, Digital Performance
- Ali Boukerroui, Senior Web Developer and AI Solutions Architect
- Ezgi Konya, Paid Media Specialist and Account Manager
- George, Director of Marketing Operations and Automation
- Ash, GEO, SEO and Inbound Marketing Manager
- Alex, Senior Manager, SEO, GEO and AEO
- Becky Woodford, Webinar and Event Programs Lead
- Sadaf, Customer Success Manager
- Adam, Senior Web Developer
FAQ
About Anita
What does Anita do at PlanConversion?
Anita is Senior Graphic Designer and UX/UI Designer. Designs landing pages, ad creative and site experiences built around conversion and clear proof.
What does Anita specialize in?
Landing pages, Ad creative, UX for conversion.
How do I work with Anita?
Request a strategy call and tell us what you need; we staff each program with the right specialists.
