Request a callFree tools for marketers who report to revenue
Six free calculators and simulators built from the models we use with enterprise clients: plan A/B tests, size the value of a conversion lift, compare attribution models, estimate tracking loss, score paid media against benchmarks and find your pipeline gap. Nothing you enter leaves your browser.
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A/B test sample size and duration calculator
How long will your test take, and is your traffic enough?
Open the tool →CRO revenue impact calculator
What a conversion lift is worth in pipeline and revenue.
Open the tool →Attribution model simulator
See how one deal’s credit shifts across five attribution models.
Open the tool →Tracking signal loss estimator
How many paid conversions your ad platforms cannot see.
Open the tool →Paid media to revenue scorecard
Pipeline-to-spend, cost per SQL, ROAS and CAC against enterprise benchmarks.
Open the tool →Pipeline gap calculator
How much pipeline marketing needs each quarter to hit the number.
Open the tool →Control vs variant, side by side
Three tests from our CRO playbook. Each one starts with a hypothesis and a metric that sales recognizes.
30-minute session with a senior strategist.
7 fields cut to 3Company size and timeline are asked after booking.
- 17 fields cut to 3
- 2Outcome-led button
- 3Proof beside the button
Seven fields ask for commitment before the buyer sees any value. Three fields, with qualification after booking, should raise completed demo requests without hurting quality.
Fields cut from seven to three; company size, budget and timeline move to a step after the calendar.
Qualified demos booked, checked against sales acceptance
Illustrative tests from our CRO playbook, not client screenshots. Every winner is checked against sales acceptance in the CRM.
Questions about our tools
Are these tools free?
Yes. Every tool is free, needs no sign-up and runs in your browser. Nothing you enter is sent or stored.
Where do the benchmarks come from?
From the ranges we use in enterprise B2B programs and present in working sessions with clients, such as 6x pipeline-to-spend and $800 to $2,500 per SQL. Each tool states its assumptions.
Can you run these numbers on our real data?
Yes. Request a strategy call and we will run the same models on your CRM and ad platform data, and show the three changes we would make first.
