Where does your funnel leak, and what is fixing it worth?
Enter monthly leads, your conversion rate at each stage and your average deal value. The calculator shows opportunities, pipeline and closed revenue per month, compares each stage with the planning targets we use for enterprise B2B, names your biggest leak and estimates the monthly revenue if that one stage reached target.
Your biggest leak: lead to qualified
Reaching our planning target at that stage would add about $60K in closed revenue a month.
Figures stay in your browser unless you ask us to send the full plan.
How it works
Three stages
Lead to qualified, qualified to opportunity, opportunity to won. Use the definitions your CRM already uses.
Planning targets
Our own working targets for enterprise B2B programs: 25%, 30% and 25%. They are a planning line, not an industry benchmark.
Biggest leak
The stage furthest below its target, measured as a ratio so stages are comparable.
Upside
Monthly closed revenue if only that stage reached target, with everything else unchanged.
Questions about this tool
What is a good B2B funnel conversion rate?
It depends on deal size, segment and how each stage is defined. Compare your own trend over time and by source first; use outside averages only when the stage definitions match yours.
Which stage should we fix first?
Usually the one furthest below target, because a fix there lifts everything after it. The full plan lists the three fixes for each stage.
Where do the numbers come from?
From your CRM: lifecycle stages and opportunity stages over the last three to six months.
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