Pipeline planBuild your contact-based ABM targeting plan
Answer five questions about your contact list, the data you hold, your goal, your Google Ads account and your budget. You get a starting budget split across LinkedIn, Google and retargeting, the audience setup for your list size, three messaging phases and the platform limits that apply to you. We email a written copy.
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How it works
List size and data
LinkedIn needs at least 300 matched members before a contact audience delivers, and not every email matches. Your list size and the data you hold decide whether to lead with contacts or with companies.
Objective
Booking meetings, building awareness and accelerating open opportunities each call for different message timing and different sales coordination.
Google eligibility
Google Customer Match targeting needs 90 days of advertising history and more than US$50,000 in lifetime spend. Other accounts get more limited features.
Plan and email
You see the headline result, leave your work email, and the full plan appears on the page. We also email a written copy within one business day.
How many contacts do I need for LinkedIn contact targeting?
LinkedIn needs at least 300 matched members for an uploaded contact list to deliver ads. Having 300 emails in the file does not guarantee 300 matches, and LinkedIn recommends larger lists for best results. If your list is small, company targeting with function and seniority filters is usually more practical.
Can I use Google Customer Match for a named-contact campaign?
Direct Customer Match targeting generally needs 90 days of advertising history and more than US$50,000 in lifetime spend, plus a list of at least 100 active users and first-party data. Other compliant advertisers have more limited features such as observation and exclusions. Confirm the current rules in your account.
Can I upload a purchased or scraped prospect list?
Google requires first-party customer information, so purchased or scraped lists should not be uploaded to Customer Match. Check privacy and consent requirements for LinkedIn as well, and upload only contacts you are permitted to use for advertising.
What happens to my answers?
We use them to build your plan and to reply to you. The plan appears on this page and we email you a written copy within one business day. There is no mailing list and nothing is shared.
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