Pipeline plan
ABM in the United States
ABM for US enterprise B2B teams: tiered account lists with sales, buying-group campaigns, Demandbase and 6sense, and pipeline reporting by account.
B2B demand generation for US enterprise teams
In short
PlanConversion is a B2B demand and revenue generation agency that works with enterprise teams across the United States from our office in Montreal. We run account-based marketing, Demandbase and 6sense programs, Google Ads, LinkedIn Ads, RevOps, conversion rate optimization (CRO) and generative engine optimization (GEO), priced in USD and measured on qualified pipeline in your CRM. We work on Eastern Time, which overlaps every US time zone in the working day, and travel for kickoffs and planning.
Last updated
Trusted by enterprise and growth teams
Why teams choose us
What you get
Senior team, without big-agency overhead
You work directly with senior specialists who plan with sales, run the channels and report pipeline every week, on terms that fit the program.
Built for large territories
Programs segment by region, vertical and account tier, so budget follows the accounts and territories sales actually covers.
Platform depth
Demandbase partner, 6sense implemented for 5+ large enterprises, and HubSpot and Salesforce attribution.
Clear USD fees
Paid media management from 10% to 15% of ad spend, no media markup. Programs are scoped after a free 30-minute pipeline plan.
- Canada
- United States
- Europe
Sectors
Who we work with here
- Enterprise SaaS and software
- Fintech and financial services
- Cybersecurity
- Data and analytics software
- Industrial technology
How we work with US companies
US enterprise teams usually come to us for one of three reasons: paid media that produces leads but not pipeline, an ABM platform such as Demandbase or 6sense that is underused, or reporting that leadership does not trust. We start with a two-week audit of your funnel, platforms and CRM, then agree a 90-day roadmap with sales.
Most programs combine account-based marketing for US enterprise teams with Google Ads for buyers already searching for your category and LinkedIn Ads for reaching buying committees by role, seniority and account list.
For Canadian companies expanding into the US
Many of our Canadian clients sell into the United States. For Canadian companies expanding into the US, we build separate US account lists, budgets and CRM reporting, so leadership can compare US and Canadian pipeline side by side and in each currency.
Where we are
We have no US office. Our team is in Montreal, on Eastern Time, a short flight from New York, Boston, Chicago and most East Coast hubs. Weekly reviews run by video, and we travel for kickoffs, quarterly planning and sales workshops.
Local services
Services in United States
Google Ads in the United States
B2B Google Ads for US SaaS and enterprise teams: high-intent search, CRM-connected value-based bidding and pipeline reporting.
LinkedIn Ads in the United States
B2B LinkedIn Ads for US enterprise and SaaS teams: account and buying-role targeting, native ABM, lead gen forms and CRM-connected reporting, priced in USD.
Programs
What we run
Account-based marketing
Campaigns for sales-approved target accounts, by tier and buying role.
Demandbase programs
We operate Demandbase end to end so account activity turns into pipeline.
Paid media
LinkedIn, Google, Microsoft, programmatic and intent platforms managed against pipeline.
LinkedIn Ads
Account, role and seniority targeting, native ABM, retargeting, lead gen forms and message ads, measured in your CRM.
Google Ads
High-intent search, in-market audiences, retargeting, CRM-connected value-based bidding and dynamic ads.
Conversion rate optimization
Landing page, form and demo-flow tests that produce more qualified conversations.
Website development
Service, campaign and lead-gen pages built for conversion, tracking and AI search.
RevOps and marketing operations
CRM, attribution, routing and dashboards your sales and finance teams trust.
Generative engine optimization
Get cited and recommended accurately by ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
Audit, market research and competitive strategy
Audit what you have, map your market and competitors, and leave with a plan that is hard to copy.
Claude implementation
Claude connected to your product knowledge, brand rules and approved proof.
AI adoption and process optimization
Map how marketing and revenue work gets done, then automate it with AI agents and governed workflows.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Line Atallah1x COO, 2x CMO, SaaS operatorManaged Hojabr directlyIt was my pleasure to work with Hojabr, who was a direct report to me. Hojabr led our digital marketing team, overseeing website development, digital campaigns, and data analytics. Collaborating with Hojabr was a truly enjoyable experience. His positive attitude, proactive approach to project advancement, in-depth technical knowledge, and exceptional ability to break down large projects into manageable tasks are just a few of the numerous strengths I observed during our time working together. On a personal note, Hojabr is a sincere, loyal, and warm-hearted individual, making him valuable to any team.
Saleh BahrololoumManaging Director, GCCWorked with Hojabr on the same teamHojabr played a crucial role in our marketing team, handling our global digital marketing work. His focus on getting things done and keeping a practical mindset had a big impact on our success during his tenure. Hojabr was always up for a challenge, and nothing seemed impossible for him and his team.
I wish him success in all his future endeavors.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
FAQ
United States
Does PlanConversion work with US companies?
Yes. We work with US enterprise B2B teams remotely from Montreal, on Eastern Time, and travel for kickoffs and planning. We do not have a US office.
Is pricing in US dollars?
Yes. Fees are in USD: paid media management is 15% of monthly ad spend up to $50K, 12% from $50K to $200K and 10% above $200K, with the monthly minimum and setup confirmed in your proposal, and no media markup. Other programs are scoped to your accounts, goals and budget after a free 30-minute pipeline plan.
Which US industries do you work with?
Enterprise SaaS, fintech, cybersecurity, data and analytics and industrial technology companies with long, committee-driven sales cycles.
Can you work across several US time zones?
Yes. Eastern Time overlaps every US time zone in the working day, and weekly reviews are scheduled to suit your team.
How is success measured?
On meetings, opportunities, pipeline and revenue reported from your CRM, not on clicks or lead counts.
