Pipeline plan
See the full service
High-intent search, in-market audiences, retargeting, CRM-connected value-based bidding and dynamic ads.
B2B Google Ads for US companies, optimized on pipeline
In short
PlanConversion is a B2B Google Ads agency for US SaaS and enterprise teams. We separate high-intent buying searches from research traffic, connect HubSpot or Salesforce so Google learns which clicks became qualified pipeline, and move to value-based bidding once the data is clean. Management is 15% of monthly ad spend up to $50K, 12% from $50K to $200K and 10% above $200K, in USD, with the monthly minimum and setup confirmed in your proposal.
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Trusted by enterprise and growth teams
Why teams choose us
What you get
Built for expensive US clicks
US B2B search terms are among the most competitive in any market. Intent is split into separate campaigns so budget goes to buying queries, not job seekers, students and vendors.
Google learns from your CRM
Click IDs, enhanced conversions and offline imports of qualified leads, opportunities and revenue, so bidding optimizes toward pipeline.
Geography that matches sales
Campaigns and budgets are set by state, metro or region to match sales territories, with location and schedule adjustments based on what converts.
Paid media fees in USD
Paid media management from 10% to 15% of ad spend, no media markup, and you pay Google directly from an account you own.
In practice
What changes when you advertise to US buyers
Search volume in the US is large, and so is competition. Average cost per click can look acceptable while most of the budget goes to research and support searches that never reach sales. We split buying, comparison, competitor, brand and research queries into their own campaigns, each with its own budget and goal.
Our high-intent search programs focus spend on the queries that signal a buying decision, with negatives and landing pages built around them. Territories matter too: a team with East Coast sales coverage should not spend evenly across Pacific time evenings.
From form fills to revenue
When the conversion is any form fill, Google finds more people who fill forms. We capture click IDs, send enhanced conversions and import qualified lead, opportunity and revenue events from HubSpot or Salesforce with values.
Once there is enough clean data, value-based bidding lets Google optimize toward pipeline value instead of lead count, with guardrails and controlled tests. Weekly reviews clean search terms and move budget by sales outcomes.
Working with a Montreal team
We work with US teams remotely on Eastern Time and travel for kickoffs and planning when it helps. Canadian companies expanding south get separate US campaigns, budgets and reporting, so US results are read on their own. Details are on our pricing page.
The full service
Google Ads
ABM in the United States
ABM for US enterprise B2B teams: tiered account lists with sales, buying-group campaigns, Demandbase and 6sense, and pipeline reporting by account.
LinkedIn Ads in the United States
B2B LinkedIn Ads for US enterprise and SaaS teams: account and buying-role targeting, native ABM, lead gen forms and CRM-connected reporting, priced in USD.
Other markets Google Ads in Ottawa · Google Ads in Montreal · Google Ads in Toronto
FAQ
Google Ads in the United States
Does PlanConversion work with US companies?
Yes. We manage Google Ads for US B2B teams remotely from our Montreal office, on Eastern Time. We do not have a US office.
How much does B2B Google Ads management cost?
15% of monthly ad spend up to $50K, 12% from $50K to $200K and 10% above $200K, in USD, with the monthly minimum and setup confirmed in your proposal. There is no media markup and you pay Google directly.
Can you connect Google Ads to HubSpot or Salesforce?
Yes. We capture click IDs, set up enhanced conversions and import qualified lead, opportunity and revenue events so Google can optimize toward pipeline.
Do you target specific states or metros?
Yes. Campaigns can be structured by state, metro or region to match sales territories, with budgets and schedules set by where pipeline actually comes from.
Who owns the Google Ads account?
You do. You own the account and the data, and you pay Google directly. Our fee is a percentage of ad spend.
