Pipeline plan
See the full service
High-intent search, in-market audiences, retargeting, CRM-connected value-based bidding and dynamic ads.
B2B Google Ads for Montreal companies, in English and French
In short
PlanConversion is a B2B Google Ads agency based in Montreal. We separate buying searches from research and job queries, run campaigns in English and French, connect HubSpot or Salesforce so Google learns which clicks became qualified pipeline, and move to value-based bidding once the conversion data is clean. Paid media management is 10% to 15% of ad spend, with no media markup.
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Trusted by enterprise and growth teams
Why teams choose us
What you get
English and French search
Quebec buyers search in both languages. We build separate French and English campaigns, keywords and pages instead of mixing them in one ad group.
Optimized on pipeline
Qualified lead, opportunity and revenue events flow from your CRM back to Google, so bidding favors the searches that create sales conversations.
Clean intent
Buying, comparison, brand, competitor and research queries each get their own campaign, budget and goal.
Paid media fees
Paid media management from 10% to 15% of ad spend, no media markup. You pay the platforms directly, and Canadian clients pay the same amounts in CAD.
In practice
What Montreal B2B advertisers get wrong
The most common problem we see in Montreal accounts is a single campaign that mixes French and English keywords, buyer searches and job searches, and counts any form fill as a conversion. Average cost per lead looks acceptable while sales receives students, vendors and job seekers.
We rebuild the account around high-intent search: campaigns by language and intent, negative keyword lists, landing pages that match the query, and conversion goals tied to what sales accepts.
Connecting Google Ads to your CRM
Google can only optimize toward pipeline if it sees pipeline. We capture click IDs on every form, send enhanced conversions, and set up HubSpot and Salesforce integration so qualified leads, opportunities and revenue are imported back with values.
Once there is enough clean data, campaigns move from lead-volume goals to value-based bidding, with guardrails and controlled tests so spend stays stable.
French-language and consent requirements
Ads and landing pages aimed at Quebec need French versions, and conversion tracking must work with Law 25 consent. We use consent mode and server-side signals where they fit, and follow your legal counsel’s guidance on specifics.
The full service
Google Ads
ABM in Montreal
Account-based marketing from our Montreal office: sales-approved account lists, bilingual buying-group campaigns, Demandbase and 6sense, and pipeline reporting.
LinkedIn Ads in Montreal
LinkedIn Ads for Montreal B2B teams: account and role targeting, bilingual creative, lead gen forms connected to your CRM, and pipeline reporting.
Other markets Google Ads in Ottawa · Google Ads in Toronto · Google Ads in the United States
FAQ
Google Ads in Montreal
Is PlanConversion a Google Ads agency in Montreal?
Yes. PlanConversion is a B2B Google Ads and paid media agency headquartered in Montreal, managing campaigns for enterprise and SaaS teams in Canada, the United States and Europe.
How much does Google Ads management cost?
15% of monthly ad spend up to $50K, 12% from $50K to $200K and 10% above $200K, in USD, with the monthly minimum and setup confirmed in your proposal. Canadian clients pay the same amount in CAD. There is no markup on media.
Do you run French and English campaigns?
Yes. We build separate French and English campaigns, ad copy and landing pages, because Quebec buyers search in both languages and campaigns aimed at Quebec need French versions.
Which companies do you work with?
Enterprise and upper mid-market B2B and SaaS teams with measurable search demand, a CRM that sales uses and a pipeline target. Clients include ABB, KNIME and Nakisa.
How do we start?
Start with the free 30-minute pipeline plan; no account access is needed. If you want a deeper review of your account, CRM data and attribution, the optional three-week pipeline diagnostic has a fixed fee that is credited to your first month if a program starts within 30 days.
