Pipeline plan
See the full service
High-intent search, in-market audiences, retargeting, CRM-connected value-based bidding and dynamic ads.
B2B Google Ads for Toronto’s most competitive search markets
In short
PlanConversion manages B2B Google Ads for Toronto SaaS, fintech and enterprise teams. In a market where many vendors bid on the same terms, we separate buying searches from research and job queries, connect HubSpot or Salesforce so Google sees which clicks became pipeline, and shift budget toward the searches that produce sales conversations. We work from Montreal on the same time zone.
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Trusted by enterprise and growth teams
Why teams choose us
What you get
Pay for intent, not volume
Buying, comparison, competitor, brand and research queries run in separate campaigns, so expensive clicks go only to searches with purchase intent.
CRM-connected bidding
Qualified leads, opportunities and revenue are imported back to Google with values, so smart bidding learns from pipeline.
Audiences that add signal
In-market, customer match and retargeting audiences are layered on search, with customers and open deals excluded.
Paid media fees
Paid media management from 10% to 15% of ad spend, no media markup, in USD; the same amounts in CAD for Canadian clients.
In practice
Why Toronto B2B search gets expensive
Toronto concentrates Canada’s financial services, fintech and enterprise software vendors, and many of them bid on the same category keywords. Clicks on buying terms are costly, and accounts that let Google optimize toward any form fill end up paying premium prices for students, job seekers and vendors.
The fix is structural: campaigns by intent, strict negative keywords, landing pages that answer the exact query, and conversion goals that count only what sales accepts.
Teaching Google what a good lead looks like
We capture click IDs, send enhanced conversions and import qualified lead, opportunity and revenue stages from HubSpot or Salesforce. Google then sees the difference between a form fill and a deal, and the offline conversion import gives bidding a real target.
Once enough clean conversions exist, campaigns move to value-based bidding with guardrails, and retargeting keeps known visitors from target accounts engaged between searches.
Regulated categories
Financial services and fintech ads face Google’s financial services policies and your own compliance review. We build approval steps into the launch plan so ads do not stall, and keep claims factual and consistent with your compliance team’s guidance.
The full service
Google Ads
ABM in Toronto
Account-based marketing for Toronto financial services, fintech and SaaS teams: tiered account lists, buying-committee campaigns and CRM pipeline reporting.
LinkedIn Ads in Toronto
LinkedIn Ads for Toronto enterprise and SaaS teams: account lists, buying-role targeting, document and message ads, and CRM reporting on meetings and pipeline.
Other markets Google Ads in Ottawa · Google Ads in Montreal · Google Ads in the United States
FAQ
Google Ads in Toronto
Is PlanConversion a Google Ads agency in Toronto?
PlanConversion is a Montreal-based B2B Google Ads agency that manages campaigns for Toronto teams remotely, on the same time zone, with in-person visits for kickoffs and planning when useful.
How much does Google Ads management cost?
15% of monthly ad spend up to $50K, 12% from $50K to $200K and 10% above $200K, in USD, with the monthly minimum and setup confirmed in your proposal. Canadian clients pay the same amount in CAD, with no markup on media.
Can you work with fintech and financial services ads?
Yes. We plan for Google’s financial services policies and your compliance review in the launch timeline, and keep ad claims factual.
How do you lower cost per qualified lead?
By separating intent, cutting search terms that never produce pipeline, and importing CRM outcomes so bidding favors clicks that turn into opportunities. We report cost per qualified lead and pipeline, not cost per click.
How do we start?
Start with the free 30-minute pipeline plan; no account access is needed. If you want a deeper review of your account, CRM data and attribution, the optional three-week pipeline diagnostic has a fixed fee that is credited to your first month if a program starts within 30 days.
