Pipeline plan
See the full service
Account, role and seniority targeting, native ABM, retargeting, lead gen forms and message ads, measured in your CRM.
LinkedIn Ads for Toronto enterprise and SaaS teams
In short
PlanConversion manages LinkedIn Ads for Toronto B2B teams selling to large, committee-led accounts in financial services, technology and the enterprise market. We target by company list, job function and seniority, match ad formats to each funnel stage, and connect LinkedIn to HubSpot or Salesforce so leadership sees meetings and pipeline by campaign. We work from Montreal on Eastern Time.
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Trusted by enterprise and growth teams
Why teams choose us
What you get
Reach the whole committee
Separate audiences for executive sponsors, technical evaluators, security, finance and procurement, so each role sees a relevant message.
Exclusions that protect budget
Customers, partners, competitors and open opportunities are excluded, which matters in a crowded market where wasted impressions are costly.
Formats beyond single image
Document ads, thought leader ads, message ads and retargeting move accounts from awareness to meetings.
Measured in the CRM
Lead gen forms and conversions sync to HubSpot or Salesforce with campaign and account context.
In practice
LinkedIn in a crowded market
Senior buyers at Toronto banks, insurers and large technology companies see a lot of B2B advertising. Generic single-image ads to broad job titles rarely earn attention there. What works is a short list of target accounts, a clear point of view per role, and formats that give the buyer something useful before asking for a meeting.
Document ads let buyers read a guide or benchmark inside the feed, thought leader ads put your executives’ posts in front of target accounts, and message ads reach engaged contacts directly once there is interest.
Connecting LinkedIn to pipeline
LinkedIn reports leads and cost per lead. It does not report revenue. We pass campaign data, form fields and conversions into the CRM so every lead carries its source, account and campaign, and we review spend weekly against meetings and opportunities.
For teams already running ABM, LinkedIn becomes the main delivery channel for account campaigns, with engagement by account shared with sales each week.
Pricing and how we work
Management is 15% of monthly ad spend up to $50K, 12% from $50K to $200K and 10% above $200K, in USD, with the monthly minimum and setup confirmed in your proposal; Canadian clients pay the same amount in CAD. Weekly reviews run by video from Montreal, with in-person sessions in Toronto when a program needs them.
The full service
LinkedIn Ads
ABM in Toronto
Account-based marketing for Toronto financial services, fintech and SaaS teams: tiered account lists, buying-committee campaigns and CRM pipeline reporting.
Google Ads in Toronto
B2B Google Ads for Toronto SaaS, fintech and enterprise teams: intent-separated campaigns, CRM-connected conversions and bidding on pipeline, not form fills.
Other markets LinkedIn Ads in Ottawa · LinkedIn Ads in Montreal · LinkedIn Ads in the United States
FAQ
LinkedIn Ads in Toronto
Is PlanConversion a LinkedIn Ads agency in Toronto?
PlanConversion is based in Montreal and manages LinkedIn Ads for Toronto B2B teams remotely, on the same time zone, with in-person visits for kickoffs and planning.
What does LinkedIn Ads management cost?
15% of monthly ad spend up to $50K, 12% from $50K to $200K and 10% above $200K, in USD, with the monthly minimum and setup confirmed in your proposal. Canadian clients pay the same amount in CAD.
Which LinkedIn ad formats do you use?
Sponsored content, document ads, thought leader ads, video, message and conversation ads, lead gen forms and retargeting, chosen by funnel stage rather than habit.
How do you report LinkedIn results?
Target accounts engaged, meetings, opportunities and pipeline by campaign, from HubSpot or Salesforce, reviewed weekly.
Do you work with financial services companies?
Yes. Toronto financial services and fintech teams are a core audience for this work, and we build your compliance review into the creative approval process.
