B2B LinkedIn Ads for US enterprise and SaaS teams

Why LinkedIn works for US enterprise selling

LinkedIn is often the best-fit paid channel when you sell to named accounts and specific roles, because you can target by company, function and seniority. It also costs more per click than most channels, and US audiences are large, so it pays off only when the audience is tight and the offer is worth a buyer’s time.

Our LinkedIn Ads targeting work starts from won deals and sales input, not job titles alone. Function plus seniority covers more of the real buying group, and exclusions keep spend off customers and open opportunities.

Connecting LinkedIn to pipeline

Most US teams can see clicks and form fills from LinkedIn, but not which campaigns created opportunities. Our LinkedIn measurement and CRM integration connects lead gen forms, the Conversions API and offline imports to HubSpot or Salesforce, so each opportunity shows its LinkedIn source.

With that in place, weekly reviews move budget toward the audiences and formats that produce meetings and pipeline, and away from the ones that only produce cheap leads.

Remote, on Eastern Time

We work with US teams from Montreal, on Eastern Time, and travel for kickoffs and planning. For Canadian companies entering the US, LinkedIn campaigns, budgets and reporting are separated by market so US pipeline can be judged on its own. When LinkedIn is one channel of a wider account list, it runs as part of our US ABM program.