Pipeline plan
See the full service
Account, role and seniority targeting, native ABM, retargeting, lead gen forms and message ads, measured in your CRM.
LinkedIn Ads for Ottawa technology companies, measured on pipeline
In short
PlanConversion manages LinkedIn Ads for Ottawa B2B technology companies that need to reach engineering, security, procurement and executive buyers at a defined list of accounts. We build campaigns on company lists, job functions and seniority, run native ABM and retargeting, use lead gen forms, message ads and document ads where they fit, and connect results to HubSpot or Salesforce. We work from Montreal, about two hours away, with in-person sessions in Ottawa when needed.
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Trusted by enterprise and growth teams
Why teams choose us
What you get
Reach the whole buying group
A telecom, semiconductor or defence technology deal involves engineers, architects, security leads, procurement and executives. Campaigns are planned by role and seniority, not by one job title.
Account lists first
Targeting starts from the accounts sales wants, then adds roles, so impressions go to companies that can buy.
Leads with context
Every lead reaches sales with the account, role, campaign and content seen, so follow-up starts from what the buyer cares about.
Pipeline, not cost per lead
Results are reported as target accounts engaged, meetings and pipeline from your CRM, by campaign.
In practice
Why LinkedIn matters for Ottawa B2B sales
Many Ottawa technology companies sell to a few hundred large organizations worldwide. Search volume for their categories is small, but the people who influence those deals are on LinkedIn. That makes LinkedIn the most direct way to put a specific message in front of a specific buying group, as long as targeting stays narrow.
Broad job-title targeting is the most common waste we see: it buys impressions from people who will never sign or influence a deal. We build campaigns from account lists, job functions and seniority, and exclude customers, competitors and job seekers.
Formats that fit long technical sales cycles
Document ads work well for technical buyers who want specifications, architecture notes or research before a call. Thought leader ads put your engineers and executives in front of their peers. Lead gen forms reduce friction for registrations and assessments, and message ads support invitations to events and briefings.
When a company runs account-based marketing in Ottawa, LinkedIn is usually the main paid channel, with retargeting by account and stage feeding sales alerts. See the full LinkedIn Ads service for every format we manage.
Bilingual campaigns
Campaigns can run in English and French with separate ad sets, which matters for buyers in Gatineau, Quebec-based accounts and federal departments.
The full service
LinkedIn Ads
ABM in Ottawa
ABM for Ottawa B2B technology companies: target accounts agreed with sales, buying-group campaigns, Demandbase and 6sense, and pipeline reporting from your CRM.
Google Ads in Ottawa
B2B Google Ads for Ottawa technology companies: high-intent search, in-market audiences, HubSpot and Salesforce integration, and bidding on qualified pipeline.
GEO in Ottawa
Generative engine optimization for Ottawa B2B technology companies: be described and cited accurately by ChatGPT, Gemini, Perplexity and Google AI Overviews.
CRO in Ottawa
B2B conversion rate optimization for Ottawa technology companies: A/B tests and personalization on pages, forms and demo flows, measured on qualified meetings.
RevOps in Ottawa
RevOps and B2B attribution for Ottawa technology companies: connect forms, ads, HubSpot and Salesforce so every program reports pipeline that finance accepts.
Other markets LinkedIn Ads in Montreal · LinkedIn Ads in Toronto · LinkedIn Ads in the United States
FAQ
LinkedIn Ads in Ottawa
Is PlanConversion a LinkedIn Ads agency in Ottawa?
PlanConversion manages LinkedIn Ads for Ottawa B2B companies from our Montreal office, about two hours away. We review campaigns with Ottawa teams by video every week and meet in person for kickoffs and planning.
How much does LinkedIn Ads management cost?
Paid media management is 15% of monthly ad spend up to $50K, 12% from $50K to $200K and 10% above $200K, in USD, with the monthly minimum and setup confirmed in your proposal. Canadian clients pay the same amount in CAD, with no media markup.
Is LinkedIn worth the cost for technical B2B products?
It is when targeting starts from target accounts and buying roles and results are measured on meetings and pipeline. It is rarely worth it when campaigns are judged on cost per lead alone.
Can you connect LinkedIn leads to our CRM?
Yes. Lead gen forms and website conversions sync to HubSpot or Salesforce with campaign and account context, so sales sees who engaged and pipeline is reported by campaign.
Do you run LinkedIn Ads in French?
Yes. We run separate English and French campaigns where your buyers work in both languages.
