Account-based marketing for Ottawa technology companies

Why ABM fits the Ottawa market

Many Ottawa technology companies have a short list of very large potential customers: carriers, hyperscalers, defence primes, banks and government departments. A program that buys cheap leads at volume wastes most of its budget on people who will never be in a buying group. ABM puts the budget on the accounts sales actually wants.

Kanata North, described as Canada’s largest technology park, concentrates much of this activity. Teams there often sell globally from a small local marketing team, which is why we work as an embedded extension of that team rather than a separate agency layer.

How an Ottawa ABM program runs

Weeks 1 to 4: account review with sales, tiering, buying-group mapping, and agreement on what counts as a meeting and an opportunity. Weeks 5 to 8: account pages, LinkedIn and programmatic ads, sales plays and CRM alerts go live by tier. Weeks 9 to 12: the first account-level review of meetings and opportunities, and budget moves toward the accounts that respond.

If you already own Demandbase or 6sense, we operate it as part of the program. If you are new to ABM, a controlled pilot on a small account list proves the model before you commit more budget. See our full account-based marketing service for formats and deliverables.

Selling to government and regulated buyers

For companies that sell to federal departments or regulated industries, ABM works alongside procurement, not around it. We focus on awareness and relationships with the people who write requirements and evaluate vendors, and we keep messaging factual and compliant with your legal team’s guidance.