Pipeline plan
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Landing page, form and demo-flow tests that produce more qualified conversations.
Conversion rate optimization for Ottawa B2B websites
In short
PlanConversion is a conversion rate optimization (CRO) agency for Ottawa B2B technology companies whose paid and organic traffic arrives but does not turn into qualified conversations. We test landing pages, forms and demo flows, personalize by industry, account tier and buying role, and measure every result against sales-accepted meetings, not clicks. First tests are usually live within three weeks. We work from Montreal, about two hours away.
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Trusted by enterprise and growth teams
Why teams choose us
What you get
Measured on qualified meetings
A test wins when it creates more sales-accepted demos and meetings, not when it lifts button clicks.
Built for technical buyers
Engineers and security leads want specifications, architecture and proof before a form. Tests focus on what they need to see to start a conversation.
Senior operators
Senior specialists design hypotheses and own the readout. Design, copy, development, QA and analytics are included.
No disruption to campaigns
Paid campaigns keep running against the same URLs while variants are measured.
In practice
Why Ottawa technology sites underconvert
Many Ottawa B2B websites were written by and for engineers. They explain the technology well but leave buyers without a clear next step, or ask for a demo before the visitor knows whether the product fits. Others ask enterprise buyers for too many form fields or route every request to the same generic inbox.
The result is traffic that looks healthy in analytics and a pipeline that does not move. CRO starts by finding where qualified visitors drop off, then tests changes in a controlled order.
How a CRO program runs
A short diagnostic sizes a realistic range for your funnel before any test runs. Then we run A/B testing on headlines, proof, offers, forms and demo flows, with a full cycle of four to five weeks depending on traffic and sample size.
For companies with defined target accounts, website personalization adapts headlines, proof and calls to action by industry, account tier, buying role and traffic source, using campaign data and Demandbase or 6sense signals. See the full conversion rate optimization service for scope and timing.
Traffic you need
Testing needs a few thousand visitors a month on paid landing pages or the demo flow. With less traffic, we fix the funnel structure first and test once volume allows.
The full service
Conversion rate optimization
ABM in Ottawa
ABM for Ottawa B2B technology companies: target accounts agreed with sales, buying-group campaigns, Demandbase and 6sense, and pipeline reporting from your CRM.
Google Ads in Ottawa
B2B Google Ads for Ottawa technology companies: high-intent search, in-market audiences, HubSpot and Salesforce integration, and bidding on qualified pipeline.
LinkedIn Ads in Ottawa
LinkedIn Ads for Ottawa B2B technology companies: account lists, job function and seniority targeting, native ABM, lead gen forms and pipeline from your CRM.
GEO in Ottawa
Generative engine optimization for Ottawa B2B technology companies: be described and cited accurately by ChatGPT, Gemini, Perplexity and Google AI Overviews.
RevOps in Ottawa
RevOps and B2B attribution for Ottawa technology companies: connect forms, ads, HubSpot and Salesforce so every program reports pipeline that finance accepts.
FAQ
CRO in Ottawa
Is PlanConversion a CRO agency in Ottawa?
PlanConversion runs conversion rate optimization for Ottawa B2B companies from our Montreal office, about two hours away. We work with Ottawa teams by video every week and meet in person for kickoffs.
How long until the first test goes live?
Usually within three weeks of kickoff. A full test cycle then runs four to five weeks, depending on traffic and the sample-size threshold.
How much traffic do we need?
A few thousand visitors per month on paid landing pages or the demo flow. With less, we fix funnel structure first.
What lift should we expect?
It depends on traffic, baseline conversion and offer. We size a realistic range for your funnel in the diagnostic, before any test runs, and measure every result against sales-accepted demos.
How is CRO priced?
CRO programs are scoped to your traffic, pages and testing volume after a free 30-minute pipeline plan. Focused programs start with a 6-month initial term, then run monthly; integrated programs run on a 12-month statement of work with a 90-day exit after month 6.
