Pipeline plan
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Get cited and recommended accurately by ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
Generative engine optimization for Ottawa technology companies
In short
PlanConversion runs generative engine optimization (GEO) for Ottawa B2B technology companies, so ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews describe them accurately and include them when buyers ask for a shortlist. We test the questions your buyers ask across engines, rebuild key pages with direct answers and approved proof, align third-party sources, and track share of answer over time. We work from Montreal, about two hours away.
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Trusted by enterprise and growth teams
Why teams choose us
What you get
Accurate descriptions
Technical companies are often described with old positioning, a former product line or a parent company’s name. We find where engines get it wrong and fix the sources.
Shortlist visibility
We test the buyer questions that matter in your category, such as vendor shortlists and comparisons, and track whether your company appears.
English and French answers
AI answers are tested in both languages, which matters for Ottawa, Gatineau and Quebec buyers.
Measured, not guessed
Share of answer, citation accuracy and competitor presence are tracked by engine, so you can see what changed.
In practice
Why GEO matters for Ottawa technology companies
Engineering and security buyers increasingly ask AI assistants for a first list of vendors before they search or call anyone. Ottawa companies that sell specialized products often have strong technology but thin, outdated public information, so assistants describe them vaguely or leave them out of the list.
Companies that went through acquisitions, rebrands or spin-outs, which is common in Ottawa’s networking and semiconductor history, are especially exposed: engines keep repeating names and product lines that no longer exist.
What a GEO program includes
We start with an audit of how each engine answers your buyers’ questions, where it gets facts and which competitors it names. Then we restructure key pages with direct answers, approved claims, source-backed proof and schema, and align the third-party sources engines rely on, such as directories, partner listings and profiles.
GEO builds on technical SEO rather than replacing it. Pages still need to be crawlable, fast and well structured. See the full generative engine optimization service for how we measure share of answer.
GEO alongside paid search
Many Ottawa teams pair GEO with Google Ads in Ottawa: paid search captures buyers who are ready now, while GEO makes sure the company is described correctly when buyers research with AI tools.
The full service
Generative engine optimization
ABM in Ottawa
ABM for Ottawa B2B technology companies: target accounts agreed with sales, buying-group campaigns, Demandbase and 6sense, and pipeline reporting from your CRM.
Google Ads in Ottawa
B2B Google Ads for Ottawa technology companies: high-intent search, in-market audiences, HubSpot and Salesforce integration, and bidding on qualified pipeline.
LinkedIn Ads in Ottawa
LinkedIn Ads for Ottawa B2B technology companies: account lists, job function and seniority targeting, native ABM, lead gen forms and pipeline from your CRM.
CRO in Ottawa
B2B conversion rate optimization for Ottawa technology companies: A/B tests and personalization on pages, forms and demo flows, measured on qualified meetings.
RevOps in Ottawa
RevOps and B2B attribution for Ottawa technology companies: connect forms, ads, HubSpot and Salesforce so every program reports pipeline that finance accepts.
FAQ
GEO in Ottawa
Is PlanConversion a GEO agency in Ottawa?
PlanConversion runs generative engine optimization for Ottawa B2B companies from our Montreal office, about two hours away. We work with Ottawa teams by video every week and meet in person for kickoffs.
What is generative engine optimization?
GEO is the practice of making a company accurately understood, cited and recommended by AI assistants such as ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
Is GEO different from SEO?
Yes. SEO helps pages rank in search results. GEO changes what your content says and how it is sourced so AI assistants describe and cite you correctly. GEO builds on technical SEO, it does not replace it.
How do you measure GEO results?
We track share of answer, citations, query coverage, competitor presence and description accuracy by engine, in English and French where relevant.
How is GEO priced?
GEO programs are scoped to your category, number of buyer questions and pages after a free 30-minute pipeline plan. Focused programs start with a 6-month initial term, then run monthly; integrated programs run on a 12-month statement of work with a 90-day exit after month 6.
