Pipeline plan
See the full service
High-intent search, in-market audiences, retargeting, CRM-connected value-based bidding and dynamic ads.
Google Ads for Ottawa B2B technology companies, optimized on pipeline
In short
PlanConversion manages Google Ads for Ottawa B2B technology companies that sell to enterprise, carrier and government buyers. We separate buying searches from research and job queries, connect HubSpot or Salesforce so Google learns which clicks became qualified opportunities, and move bidding toward pipeline value instead of form fills. We work from Montreal, about two hours away, with in-person sessions in Ottawa when a program needs them.
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Trusted by enterprise and growth teams
Why teams choose us
What you get
Search budgets for niche categories
Ottawa companies often sell products with small, technical search volumes, such as network test equipment, secure communications or embedded software. Every query that does not come from a buyer is excluded.
The CRM teaches Google
Click IDs, enhanced conversions and offline imports send qualified leads, opportunities and revenue back to Google, so bidding follows deals rather than downloads.
Global reach, local team
Many Kanata North companies sell into the United States, Europe and Asia. Campaigns, budgets and reporting are split by market from day one.
Paid media fees
Paid media management from 10% to 15% of ad spend, no media markup. You pay the platforms directly from accounts you own.
In practice
Why Google Ads works differently for Ottawa technology companies
A cybersecurity or networking company in Ottawa rarely competes on broad terms like "software" or "security services". Its buyers search for specific problems, standards and product categories, often with only a few hundred searches a month worldwide. That makes campaign structure matter more than budget: high-intent search campaigns built around buying queries, with strict negatives for students, job seekers and vendors.
Engineering-led buyers also research for weeks before they talk to sales. In-market and custom audiences, retargeting by page and stage, and exclusions for customers and open deals keep the budget on people who are still evaluating.
From clicks to qualified pipeline
Most accounts we audit optimize toward any form fill, so Google finds more people who fill forms. We fix the signal first: capture click IDs, send enhanced conversions, and import qualified lead, opportunity and revenue events from HubSpot or Salesforce with values.
Once there is enough clean conversion data, campaigns move to value-based bidding with guardrails and controlled tests. Weekly reviews clean search terms, shift budget by sales outcomes and test ads, pages and offers in a set order. See the full Google Ads service for every lever we use.
Search for buyers on both sides of the river
For companies selling to Ottawa, Gatineau and federal departments, search campaigns and landing pages can run in English and French, with separate budgets and reporting by language.
The full service
Google Ads
ABM in Ottawa
ABM for Ottawa B2B technology companies: target accounts agreed with sales, buying-group campaigns, Demandbase and 6sense, and pipeline reporting from your CRM.
LinkedIn Ads in Ottawa
LinkedIn Ads for Ottawa B2B technology companies: account lists, job function and seniority targeting, native ABM, lead gen forms and pipeline from your CRM.
GEO in Ottawa
Generative engine optimization for Ottawa B2B technology companies: be described and cited accurately by ChatGPT, Gemini, Perplexity and Google AI Overviews.
CRO in Ottawa
B2B conversion rate optimization for Ottawa technology companies: A/B tests and personalization on pages, forms and demo flows, measured on qualified meetings.
RevOps in Ottawa
RevOps and B2B attribution for Ottawa technology companies: connect forms, ads, HubSpot and Salesforce so every program reports pipeline that finance accepts.
Other markets Google Ads in Montreal · Google Ads in Toronto · Google Ads in the United States
FAQ
Google Ads in Ottawa
Is PlanConversion a Google Ads agency in Ottawa?
PlanConversion manages Google Ads for Ottawa B2B companies from our Montreal office, about two hours away. We review campaigns with Ottawa teams by video every week and meet in person for kickoffs and planning sessions.
How much does Google Ads management cost?
Paid media management is 15% of monthly ad spend up to $50K, 12% from $50K to $200K and 10% above $200K, in USD, with the monthly minimum and setup confirmed in your proposal. Canadian clients pay the same amount in CAD. There is no media markup.
Does Google Ads work for niche technical products?
Yes, when the structure is tight. Small search volumes mean every query is reviewed, buying intent is separated from research, and audiences and retargeting add reach without losing relevance.
Can you connect Google Ads to HubSpot or Salesforce?
Yes. We capture click IDs, send enhanced conversions and import qualified lead, opportunity and revenue stages back to Google, so you see pipeline by campaign and Google can bid on value.
Can campaigns run in English and French?
Yes. We run separate English and French campaigns and pages where buyers in Ottawa, Gatineau or federal departments search in both languages.
