Pipeline plan
ABM in Ottawa
ABM for Ottawa B2B technology companies: target accounts agreed with sales, buying-group campaigns, Demandbase and 6sense, and pipeline reporting from your CRM.
B2B digital marketing and demand generation for Ottawa technology companies
In short
PlanConversion is a B2B digital marketing and demand generation agency for Ottawa technology companies, from Kanata North to the ByWard Market and Gatineau. We run account-based marketing, Google Ads, LinkedIn Ads, generative engine optimization (GEO), conversion rate optimization (CRO) and RevOps, measured on qualified pipeline in your CRM. Our office is in Montreal, about two hours away, and we work with Ottawa teams by video every week and in person when a program needs it.
Last updated
Trusted by enterprise and growth teams
Why teams choose us
What you get
Built for Ottawa’s technology sectors
Networking and telecom, semiconductors, cybersecurity, defence and aerospace technology, and software companies that sell to enterprise and government buyers.
Senior people, clear fees
A senior team on programs scoped to your accounts, goals and budget. Paid media management is 10% to 15% of ad spend with no media markup, not a padded retainer.
English and French
Campaigns, pages and reporting in English and French for buyers in Ottawa, Gatineau and federal departments.
Pipeline, not lead counts
Every program reports meetings, opportunities and pipeline from HubSpot or Salesforce, in a format leadership and investors can read.
- Canada
- United States
- Europe
Sectors
Who we work with here
- Networking, telecom and semiconductors
- Cybersecurity and defence technology
- Enterprise software and SaaS
- Govtech and companies selling to the public sector
Why Ottawa technology companies work with us
Ottawa has one of Canada’s densest technology clusters, with Kanata North described as the country’s largest technology park. Many of these companies sell globally to a short list of very large customers, with a small local marketing team and long, committee-led sales cycles. Generic lead generation fills the CRM with contacts sales will never call.
We work as an embedded extension of your marketing team: senior specialists who plan with sales, run the channels and report pipeline every week, without the overhead of a large agency.
What we run for Ottawa teams
Programs usually combine account-based marketing for Ottawa companies with a named target list, Google Ads for buyers already searching for your category, and LinkedIn Ads to reach engineering, security and executive buying roles. Generative engine optimization makes sure ChatGPT, Gemini and Perplexity describe your company accurately when buyers ask for a shortlist.
When traffic arrives but does not convert, conversion rate optimization tests pages and demo flows against qualified meetings. RevOps and attribution connect forms, ads and the CRM so every program reports pipeline that finance accepts.
How we work from Montreal
We are not an Ottawa office. Our team is in Montreal, about two hours by car or train, on the same time zone. Weekly reviews run by video, and we come to Ottawa or Kanata for kickoffs, planning sessions and sales workshops.
Local services
Services in Ottawa
Google Ads in Ottawa
B2B Google Ads for Ottawa technology companies: high-intent search, in-market audiences, HubSpot and Salesforce integration, and bidding on qualified pipeline.
LinkedIn Ads in Ottawa
LinkedIn Ads for Ottawa B2B technology companies: account lists, job function and seniority targeting, native ABM, lead gen forms and pipeline from your CRM.
GEO in Ottawa
Generative engine optimization for Ottawa B2B technology companies: be described and cited accurately by ChatGPT, Gemini, Perplexity and Google AI Overviews.
CRO in Ottawa
B2B conversion rate optimization for Ottawa technology companies: A/B tests and personalization on pages, forms and demo flows, measured on qualified meetings.
RevOps in Ottawa
RevOps and B2B attribution for Ottawa technology companies: connect forms, ads, HubSpot and Salesforce so every program reports pipeline that finance accepts.
Programs
What we run
Account-based marketing
Campaigns for sales-approved target accounts, by tier and buying role.
Demandbase programs
We operate Demandbase end to end so account activity turns into pipeline.
Paid media
LinkedIn, Google, Microsoft, programmatic and intent platforms managed against pipeline.
LinkedIn Ads
Account, role and seniority targeting, native ABM, retargeting, lead gen forms and message ads, measured in your CRM.
Google Ads
High-intent search, in-market audiences, retargeting, CRM-connected value-based bidding and dynamic ads.
Conversion rate optimization
Landing page, form and demo-flow tests that produce more qualified conversations.
Website development
Service, campaign and lead-gen pages built for conversion, tracking and AI search.
RevOps and marketing operations
CRM, attribution, routing and dashboards your sales and finance teams trust.
Generative engine optimization
Get cited and recommended accurately by ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
Audit, market research and competitive strategy
Audit what you have, map your market and competitors, and leave with a plan that is hard to copy.
Claude implementation
Claude connected to your product knowledge, brand rules and approved proof.
AI adoption and process optimization
Map how marketing and revenue work gets done, then automate it with AI agents and governed workflows.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Line Atallah1x COO, 2x CMO, SaaS operatorManaged Hojabr directlyIt was my pleasure to work with Hojabr, who was a direct report to me. Hojabr led our digital marketing team, overseeing website development, digital campaigns, and data analytics. Collaborating with Hojabr was a truly enjoyable experience. His positive attitude, proactive approach to project advancement, in-depth technical knowledge, and exceptional ability to break down large projects into manageable tasks are just a few of the numerous strengths I observed during our time working together. On a personal note, Hojabr is a sincere, loyal, and warm-hearted individual, making him valuable to any team.
Saleh BahrololoumManaging Director, GCCWorked with Hojabr on the same teamHojabr played a crucial role in our marketing team, handling our global digital marketing work. His focus on getting things done and keeping a practical mindset had a big impact on our success during his tenure. Hojabr was always up for a challenge, and nothing seemed impossible for him and his team.
I wish him success in all his future endeavors.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
FAQ
Ottawa
Is PlanConversion a digital marketing agency in Ottawa?
PlanConversion is a B2B digital marketing and demand generation agency that works with Ottawa companies from our Montreal office, about two hours away. We meet Ottawa teams in person for kickoffs and planning, and by video every week.
Which Ottawa companies do you work with?
B2B technology companies with long, committee-led sales cycles: networking and telecom, semiconductors, cybersecurity, defence technology, enterprise software and companies selling to the public sector.
What does a B2B marketing agency cost in Ottawa?
Paid media management is 15% of monthly ad spend up to $50K, 12% from $50K to $200K and 10% above $200K, in USD, with the monthly minimum and setup confirmed in your proposal; Canadian clients pay the same amount in CAD. ABM, GEO, CRO and RevOps programs are scoped to your accounts, goals and budget after a free 30-minute pipeline plan.
Do you work in French?
Yes. Campaigns, pages and written program materials are available in English and French, which matters for buyers in Gatineau and federal departments.
How fast can a program start?
After a free 30-minute pipeline plan, most programs start with a two-week audit of your funnel, platforms and CRM. Campaigns usually launch in weeks 3 to 8, depending on the channels.
