Request a callSeven fields to three, qualify after booking
Fewer fields before the calendar raises completed demo requests; qualification moves to a post-booking step.
Metric: Qualified demos booked
A/B testing that sales can feel, not just the dashboard
In short
PlanConversion runs full-service A/B testing for B2B and enterprise sites: we research the leak, write the hypothesis, design, build and QA the variant, run it to a pre-set sample size and ship winners to production. First tests usually go live within three weeks, cycles take four to five weeks, and every winner is checked against sales acceptance in the CRM.
Built for: B2B teams with a few thousand visitors a month on paid landing pages, pricing or demo flows, and a sales team that can tell a good lead from a form fill.
Last updated
Signs you need this
What usually goes wrong
Tests that never reach significance
Small tweaks on low-traffic pages run for months and end inconclusive.
Winners that hurt lead quality
Form fills go up, sales acceptance goes down, and nobody notices until the quarter ends.
No one to build the variants
Design, copy, development and QA all wait in other teams’ queues.
Scope
What is included
The exact scope is set after an initial diagnostic.
Strategy and test plan
Funnel map, leak prioritization, test ideas ranked by expected impact and a test calendar.
Design and copy
Variant design, copy, offer framing and brand-aligned page sections.
Development and QA
Builds in VWO, Optimizely, GA4, GTM and your stack, with cross-browser, mobile, tracking and form checks before launch.
Analytics and readouts
Win rate, lift, sample size, lead quality and sales outcomes documented every cycle, plus a monthly executive review.
Process
How it works
Investigate the leak
Analytics, recordings, form data, CRM handoff and sales feedback show where good buyers drop off.
Write the hypothesis
Each test has a stated reason, a primary metric that sales recognizes and a sample size set before launch.
Build, QA and run
Variants are built, checked end to end and run in full weeks until the sample is reached. No peeking.
Ship and compound
Winners move into live pages, templates and nurture paths, with a short handoff document.
See it work
Control and variant, side by side
Request a demo
First nameLast nameWork emailPhoneCompanyCompany sizeBudget
SubmitSee where your pipeline leaks
30-minute session with a senior strategist.
7 fields cut to 3Work emailCompanyMain goal
Get my demo slotReply in 1 dayNo obligation
Company size and timeline are asked after booking.
- 17 fields cut to 3
- 2Outcome-led button
- 3Proof beside the button
Hypothesis
Seven fields ask for commitment before the buyer sees any value. Three fields, with qualification after booking, should raise completed demo requests without hurting quality.
What changed
Fields cut from seven to three; company size, budget and timeline move to a step after the calendar.
Primary metric
Qualified demos booked, checked against sales acceptance
Illustrative tests from our CRO playbook, not client screenshots. Every winner is checked against sales acceptance in the CRM.
Test library
Tests we run first
Multi-step form with progress
Asking the easy question first lowers perceived effort for long enterprise forms.
Metric: Form completion and SQL rate
Calendar on the thank-you page
Letting buyers pick a slot right after submitting cuts no-shows and speed-to-meeting.
Metric: Meetings held within 7 days
Outcome headline instead of feature list
Buyers act faster when the first line names the result they are buying.
Metric: Clicks to demo path
One primary CTA instead of three
Competing calls to action split attention; one clear next step raises the main conversion.
Metric: Primary CTA click rate
Published price anchors
Showing starting prices pre-qualifies budget and raises the quality of sales conversations.
Metric: Sales-accepted rate from pricing page
Deliverables
What you get
- Funnel audit and leak map
- Prioritized test backlog
- Designed and coded variants
- QA and tracking checklist per test
- Test readouts with lead-quality checks
- Winners shipped to production
- Monthly executive review
Measurement
How success is measured
Qualified demo rateSales-accepted lead ratePipeline per landing page visit
FAQ
A/B testing program: common questions
More Conversion rate optimization programs
How long until the first test goes live?
Usually within three weeks of kickoff. A full cycle then runs four to five weeks, depending on traffic and the sample-size threshold.
Do we have enough traffic for A/B testing?
Yes, if paid landing pages and the demo flow get a few thousand visitors a month. With less, we test bolder changes or fix funnel structure first. Our free A/B test calculator shows the duration for your numbers.
Will testing disrupt our paid campaigns?
No. Campaigns keep running against the same URLs while variants are served and measured.
Who runs the tests?
Senior operators design hypotheses, review variants and own the readout, with founder-led oversight.
What happens when a test loses?
The finding is documented and shapes the next hypothesis. Losing tests still tell you what buyers do not value.
