Demo request page checklist: 18 fixes for more qualified demos
Most B2B demo pages lose good buyers to vague headlines, long forms and slow follow-up, while letting poor-fit leads through. This 18-point checklist helps web, growth and demand generation leaders fix the message, proof, form and follow-up, and test changes against qualified demos rather than form fills.
For heads of web, growth and demand generation. Opens on this page; a written copy follows by email.
What you get in the full checklist
- 18 checks across message, proof, form, follow-up and testing
- How to qualify without scaring buyers away
- A test plan with pass and stop lines
- Follow-up timings that keep demos booked
Six message and proof checks
- The headline says what the buyer gets from the demo, not "Request a demo".
- Three lines on what happens in the call and how long it takes.
- Logos or a named result from a company like the visitor’s.
- A short note on who the demo is for, so poor-fit visitors self-select out.
- One clear call to action, repeated, with no competing links.
- The page matches the ad or email that brought the visitor.
Demo request page checklist: 18 fixes for more qualified demos
Most B2B demo pages lose good buyers to vague headlines, long forms and slow follow-up, while letting poor-fit leads through. This 18-point checklist helps web, growth and demand generation leaders fix the message, proof, form and follow-up, and test changes against qualified demos rather than form fills.
Conversion rate optimization
Landing page, form and demo-flow tests that produce more qualified conversations.
Put numbers on it
About this checklist
Should we remove fields to get more demos?
Only the ones sales does not use. Fewer fields usually lift volume; the checklist shows how to keep qualification through enrichment and one well-chosen question.
How long should a test run?
Until it reaches the sample size you set before launch. Our A/B test calculator works it out from your traffic and conversion rate.
