Paid media
We manage LinkedIn, Google, Microsoft, YouTube, DemandBase, 6sense, and programmatic with weekly account work, spend controls, CRM attribution, and reporting by qualified meetings and opportunities.
What breaks
We review the ad accounts and CRM together. The work starts with weak search terms, bad audiences, broken conversion actions, and campaigns sales cannot use.
Budget often goes to campaigns with low form costs, poor account fit, or no sales follow-up.
Form fills reach the CRM, but sales rejects them because the company, role, or intent is wrong.
Ad platforms show conversions. CRM data shows which campaigns created meetings and opportunities.
Our approach
Each channel gets a budget, audience, offer, conversion path, and CRM measure.
Used for role, seniority, company, and account targeting. We build audiences around real buying committees.
Used for buyers already searching. We separate buying intent from research queries, support queries, and irrelevant traffic.
Used for account reach and intent-triggered coverage when the target list is clean.
Used to explain the offer, retarget known accounts, and show proof to a narrow audience.
First 90 days
We start with tracking, account structure, audiences, exclusions, and conversion actions. Campaigns launch after the CRM data is usable.
Days 1-30
Days 31-60
Days 61-90
Related work
Paid media works better when the account list, tracking, landing pages, and content are handled with it.
We use the same company list that sales is working.
We check UTMs, forms, routing, and offline conversions.
We fix pages and forms when they block good traffic.
We use proof, comparison pages, and source pages to support the ads.
Review
Give us your ad accounts and CRM context. We review where spend is going, what should be cut, and what needs to be fixed first.
Answer a few direct questions. We will reply with a practical scope, priorities, and next step.
Get a proposal