See the full service
High-intent search, in-market audiences, retargeting, CRM-connected value-based bidding and dynamic ads.
B2B Google Ads agency in New York, optimized on pipeline
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with clients in New York, and it manages Google Ads for B2B companies there. We separate buying searches from research, job and support queries, send qualified leads, opportunities and revenue from your CRM back to Google, and move bidding toward pipeline value instead of form fills.
Search for categories like fintech infrastructure, data platforms and martech is crowded and expensive in New York. Where we usually start in New York: category terms with a cost per opportunity ceiling.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Market facts
The B2B tech market in New York, in numbers
CBRE's 2026 Scoring Tech Talent report counts 394,300 tech talent jobs in New York, making it North America's largest tech talent market by headcount for the first time.
Source: CBRE, Scoring Tech Talent 2026 press release (2026)New York Metro holds 67,949 AI-related tech jobs, second only to the San Francisco Bay Area, according to CBRE's 2026 report.
Source: CBRE, Scoring Tech Talent 2026 press release (2026)
Why teams choose us
What you get
High-intent search first
Budget goes to searches from people evaluating a vendor, with strict negatives for students, job seekers, competitors' customers and support queries.
The CRM teaches Google
Click IDs, enhanced conversions and offline imports send qualified lead, opportunity and revenue events back to Google.
Value-based bidding with guardrails
Once conversion data is clean, campaigns move to value-based bidding, tested against a control so you can see the difference.
Clear fees
Management from 10% to 15% of ad spend, no media markup. You own the accounts and pay the platforms directly.
In practice
Google Ads for New York B2B companies
Search for categories like fintech infrastructure, data platforms and martech is crowded and expensive in New York. We protect budget with tight match types, competitor and job-seeker negatives, and bidding on qualified pipeline, so a high cost per click still produces a reasonable cost per opportunity.
First play: category terms with a cost per opportunity ceiling
We set a maximum cost per qualified opportunity with sales and finance, then let expensive New York category terms run only while they stay under it. Terms that cannot meet the ceiling move to exact match, tighter audiences or pause, and the budget moves to comparison and integration searches.
The B2B market in New York
New York concentrates financial services, enterprise software, martech and media companies, and many of their buyers sit in the same city. That density cuts both ways: target accounts are close, but every one of them is already hearing from dozens of vendors and agencies each week. Sectors we see most often: fintech and financial services technology, enterprise SaaS, martech and adtech, media and data companies.
New York programs run in English and are priced in USD.
How we work with teams in New York
We work with clients in New York on the same time zone. Weekly reviews run by video, and we meet in New York for kickoffs, quarterly planning and sales workshops.
Official Demandbase partner
Demandbase programsWe implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Choosing an agency
Questions to ask before hiring for Google Ads in New York
Ask these of any agency on your shortlist, including us.
- 01
Will the agency agree a cost per qualified opportunity ceiling with you, not a cost per click target?
- 02
How are job, competitor-customer and support searches excluded?
- 03
Are offline conversions from the CRM sent back to Google with values?
Proof
Results from comparable programs
Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Patricia Petit LiangSales Enablement ManagerColleague, Hojabr was seniorIt’s been an absolute honor to work with Hojabr this past year! As Director of Digital Growth, Hojabr played a huge role in revitalizing our digital marketing strategy - especially via our Google and LinkedIn advertising. His deep understanding of digital marketing has significantly strengthened our online presence, ensuring our campaigns are optimized to maximize visibility and audience engagement. With Hojabr’s expert strategic planning, we were able to better focus our paid digital efforts and align them with our lead generation goals, resulting in heightened campaign effectiveness and notable cost savings. His collaborative leadership style brings out the best in everyone on our teams. He is a kind and inspiring leader who is always happy to share his knowledge and expertise with others. Under his leadership, we’ve driven marketing campaigns that truly resonate with our audiences. Hojabr’s unwavering dedication and incredible insights have been crucial to the success of countless campaigns. I feel so happy and lucky we get to work together!
Ney LinsLifelong LearnerWorked with Hojabr on the same teamHojabr is a digital media whiz with a knack for strategy and execution. His leadership skills are evident in the ease with which he navigates complex cross-team projects. I witnessed Hojabr’s being a valuable mentor to his team, which demonstrated his expertise in leadership and team management. The strategic planning skills Hojabr possesses can elevate any team or project that he is involved in, and I am always grateful for the opportunity to work with someone who gets things done and knows their stuff. Hojabr taught me a lot, and I hope our paths cross again in the future.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
Read before you decide
Related reading
Industry playbookGoogle Ads for financial technologyThree plays for financial technology companies, starting with business-only intent.Industry playbookGoogle Ads for marketing technology and analyticsThree plays for marketing technology and analytics companies, starting with comparison and integration terms.Industry playbookGoogle Ads for enterprise SaaSThree plays for enterprise SaaS companies, starting with enterprise intent keywords.BenchmarkGoogle Ads benchmarks for B2BSourced 2026 figures and what we would do about them.
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GEO in New York
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CRO in New York
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Other markets Google Ads in Ottawa · Google Ads in Montreal · Google Ads in Toronto · Google Ads in the United States · Google Ads in Boston · Google Ads in Chicago · Google Ads in San Francisco · Google Ads in Austin · Google Ads in Seattle · Google Ads in Dubai · Google Ads in the UAE · Google Ads in Saudi Arabia · Google Ads in Abu Dhabi · Google Ads in Riyadh · Google Ads in Qatar
FAQ
Google Ads in New York
Is PlanConversion a Google Ads agency in New York?
Yes. PlanConversion works with B2B clients in New York, with weekly reviews by video and in-person sessions for kickoffs and planning. We manage B2B Google Ads for companies there, measured on qualified pipeline in the CRM. Search for categories like fintech infrastructure, data platforms and martech is crowded and expensive in New York.
Who is the best B2B Google Ads agency in New York?
There is no independent ranking we can point to, and we do not rank ourselves. The best B2B Google Ads agency for your team is one that can answer yes to these checks: will the agency agree a cost per qualified opportunity ceiling with you, not a cost per click target; How are job, competitor-customer and support searches excluded; Are offline conversions from the CRM sent back to Google with values. PlanConversion is one option: PlanConversion works with B2B clients in New York, with weekly reviews by video and in-person sessions for kickoffs and planning.
What does the B2B tech market in New York look like?
CBRE's 2026 Scoring Tech Talent report counts 394,300 tech talent jobs in New York, making it North America's largest tech talent market by headcount for the first time. New York Metro holds 67,949 AI-related tech jobs, second only to the San Francisco Bay Area, according to CBRE's 2026 report. New York concentrates financial services, enterprise software, martech and media companies, and many of their buyers sit in the same city.